Your Site Could Be In A State Of Emergency – Mobile Update Incoming

Your Site Could Be In A State Of Emergency – Mobile Update Incoming

Mobile Search UpdateDo we suspect a mobile update coming soon to major search engines? Over the past few weeks users have been seeing significant changes in search rankings with regards to mobile search.

Google’s own Jon Mueller was asked about an algorithm update in one of his Google+ Hangouts, he stated that it was not related to a Panda or Penguin refresh, which means it could be some form of new algorithm.

The cherry on the cake was where Google has been sending out warnings to webmasters whose websites were not mobile-friendly and asking them to update their site.

Users suspect the mobile update to be launched around 20th April 2015 so if your website is still not mobile friendly then please wake up and smell the roses and act. It takes very little time for a standard sized website to be converted into a responsive site, making it friendly for all devices.

If you have seen a drop in mobile traffic since the 24th January 2015 then it would be worth checking to see if your website is mobile friendly and if it is not, then act now.

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Why Should You Pay For SEO?

Why Should You Pay For SEO?

Social Networking Friends DiagramThere are people out there who possess a lot of shrewdness when it comes to a PC. Whether this skill comes from your professional life or your hobbies it still pays to be aware, that unfortunately you can’t know everything. Therefore deciding to do your own SEO might end up being detrimental to your personal blog or business. Without a proper strategy set in place, or a true understanding of all the intricacies that make SEO difficult, your efforts may all be in vain or even harmful. So that being said here are a few reasons why you might consider hiring a pro to help your online business.

Time is money, friend

Time is the biggest restrictive factor in the universe, it won’t stop, slow, or bend the rules for us and we are all dominated by it. Search engine optimisation can absorb a huge amount of your time, I have even had clients spend so long trying to figure out SEO on their own that they almost forgot the trade they were trying to bring in business for. Hiring a company dedicated to this means they can spend their time and experience working for you when you are concentrating on what you do best.

Tools! Tools! Tools

Search engine optimisation companies usually invest a lot of money in the right tools to increase efficiency and accuracy. Like any specific trade, these tools come with a hefty price tag. SEO companies can afford this expense because it allows them to put their strategies in place quicker and manage the process of bringing your website up in the search engine ranking pages (SERPs).

Cost Effective? I Think So

I have already mentioned that SEO companies pay for expensive tools saving you on the purchase, while this saves you money this is not the true marker of saved cost. The true wallet/purse saver is when you look at the cost to return ratio. If you have done a little bit of research you will find that SEO is one of the most cost effective return on investments you can make when it comes to advertising. 4 Billion Searches are made every day on Google and 70% of those click on organic search results rather than paid ads.

Bring Me Those Leads

With all the traffic the internet can bring through your website it is almost guaranteed to increase sales. 60% of people click on the top 3 organic search results, this is why an organic SEO strategy is so important. If your product is getting a lot of search volume it pays to convert that traffic into visitors.

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What is Online Reputation Management?

What is Online Reputation Management?

online-reputation-managementWhen the phrase ‘Online Reputation Management’ is raised in conversation, a common misconception is brought to light. Some believe it’s an additional act attracted to social media marketing (SSM) practices or even something as broad as a public relations thing. In reality it’s encompasses both, However it substantially moves beyond this simple scope often at an unprecedented rate.
In the current business environment the Internet has forged; a sole trader is often found to be on a level playing field with their multi-million pound counterparts. However, it is often the case that little or no attention is drawn to their online reputation. Often organisations completely overlook an integral part of brand royalty or simply have no idea how much it can impact their business and sales.

When considering the value of a brand’s perception within the eye’s of its consumer, the impact the internet has on such a perception is often astonishing. Simply the need for maintaining a good perception is something companies of all sizes can benefit.

So what is online reputation management?

In a nutshell online reputation management is simply about influencing and controlling the perception of a business or individual online. Looking to increase interest and counter negative perceptions through a mixture of online marketing methods including SEO, PPC, Email Marketing, Content Marketing and more. So why is it important? well.
In a short passage of time, the internet has shifted position from being a valued reserve of information to a essential life resource. A tool often used in passive nature has now become predominately about engagement. In the past companies invested little or no time engaging directly with their audience through this medium. Often acting in a passive manner they would frequently miss the opportunity to actively express their voice to a highly engaged audience. Simply the communication landscape was autonomous and approached the audience with a top down approach.

Thankfully the entire situation has changed. We now find ourselves in a realm where businesses are actively engaging with their audience. With more regular interactions on social networks and company blogs, the audience is now able to communicate their opinions directly with the organisations.

Within the modern business environment engagement is undoubtedly a key principle to the success of any organisation. With the size of a company having little bearing on the opportunities for new prospects, clients, customers, etc… actively taking about you.

Whether they write a tweet about you or a Facebook post or write an engaging comment on your blog. The audience can create a feel good buzz around you. However, such material can fall either side of the fence. It can often be uplifting and a great promotional tool, but it can unfortunately also follow the dark and unsavory path in which comments can create a negative perception. In which a member of your audience can actively damage your online reputation through their interactions with you or about you.

If you think this is something you can forget about or even pretend it doesn’t occur. Then I would highly recommend you wake up and drink some strong coffee!
Your audience is actively influencing your brand’s reputation online at a second by second rate. You cannot simply ignore people’s opinions or reviews on your products and services. To do such a thing is simply enabling your competition to chip away at your companies tombstone. It may take months or even years, but your reputation is the most important influence on the success of your business.

In closing a bad reputation online can hold dire consequences for your business. There is growing need to counter such negativity in order to increase your brand’s reputation within the minds of the consumer. If you choose to simply ignore it, It won’t suddenly vanish from existence. When an item is published online it is often represents a stain that doesn’t wash off or disappear. The active management of your reputation online is essential to counter negative opinions and will enable you to provide a better service to your dishearten customers if actively incorporated into your marketing plan.

What SEO Can Do For Your Business

The ways SEO can benefit your online business are numerous. Search Engine Optimisation encompasses everything from reputation management to just a simple increase in traffic flow. SEO is unique in an advertising sense that it connects you with people seeking you out already, this is hugely advantageous to any business.

Search engine optimisation can also be used to propagate awareness of your brand online. Anything from local awareness, even to an international scale. SEO does this by focusing on getting you to rank highly for brand or keyword related search terms.

SEO is a 24 hours 7 days a week endeavour. It will work for you when you’re sleeping as search engines never rest. Once you’re brand is recognised on the first page for keywords of your choice it will continuously bring in visitors seeking what you offer.

Being in the spotlight for your keywords naturally means more sales. Expanding your business to reach hundreds, thousands or in some cases millions of people who are seeking your product will result in increased revenue.

Pay Per Click is ubiquitous with online businesses, unfortunately many businesses aren’t aware of all the nuances of ad management, split testing and landing page optimisation. This could save massive amounts of money on their campaigns. Thats where SEO companies come in, they can offer their vast experience with ad campaign management.

Long term cost for pay per click is reduced through keyword optimisation. Pay Per Click judges your ads based on the quality of optimisation of your website. This means that if your website is poorly optimised the cost of running your ads will always be at the apex of ad bidding. Hiring an SEO specialist to optimise your website for your keywords will reduce the amount of money coming out of your budget to get those customers on your website. Eventually you could get rid of cost per click all together. If you’re website is already ranking first for your chosen keywords, Then PPC is no longer needed. Long term SEO can achieve these results.

However keep in mind when you hire an SEO specialist, that it’s like any other business there are always going to be people who will sell poor quality service, for premium prices. SEO evolves like any living being over time. It constantly changes and can be every bit as disastrous for your business as it can be profitable if not handled carefully. Hire an SEO company that care for your brand and can provide a clean service. Black hat SEO is very popular in the underbelly of the search engine optimisation world and if not carefully monitored can destroy your chances of online visibility.

Being a UK born company GetMediaWise are proud to stand out from rogue SEO agencies that want to take your money and offer very little or nothing in return, in some cases even damage your brand. GMW will always strive to go one step further to achieve your goals. Our online marketing team marketing team is ready to handle anything that is thrown at us.

Case Study: Can social media signals make a website move in organic search?

We are currently setting up a case study where we have taken one of our affiliate site that’s currently ranking 3rd in the search engines for its main keyword. This site has had no real social signals sent to it.
For those who don’t know what social signals are; if someone mentions you on a twitter update, for instance;

In this instance, the social signal would be to the URL that is linked to the status – my b-daily articles. The same applies to Facebook updates, Pinterest pins, Linkedin Statuses, etc. Anything that points back to your site on a social site is classed as a social signal.
One of the reasons for this study is because we have noticed sites that have hardly any backlinks but are very active on social media networks have been ranking quite highly within the search engines. So we wanted to create our case study to see if it could help push a website that has become stagnant in the search.

So what are we doing to get hold of social signals?

We have a few tools that we will be using; I won’t mention them on here as they are some secrets we like to keep private.
The other places where we will be gaining the majority of social signals is we are searching for social signals and finding gig’s that have good reviews.
Our aim will be to send around 10-20,000 social signals of the next week. Ideally we will look to send anything between 1-4,000 per day.
I will update this post with our latest amount of social signal’s that have been sent and the influence it is having on the search.

Update 1 – 06/03/2015

We have purchased over 5000 social signals day 1. We have sent them all to the website. I will let you know the results once these have been published.
Current rankings before social metrics have been acquired:
Keyword 1:  3rd
Keyword 2: 10th

Update 2 – 07/03/2015

I have purchased two lots of social signals now.

Keyword 1: 3rd
Keyword 2: 9th – +1 Spot

Social Updates


Update 3 – 11/03/2015

Keyword 1: 3rd (No movement yet)
Keyword 2: 8th (+1 since last update)

Social Media Signals - Latest Update

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How is SEO different from SEM?

For those of you who do not know what SEO is yet or are still in the learning stages, I will link you to some material later on in this article. For those of you who are up-to-date; many people ask how SEO is different to Search Engine Marketing (SEM).

SEM can include a whole range of different techniques. It is not necessarily different, in fact it is more or less considered the same. Search engine marketing accounts for the wide variety of techniques used in ranking a website, as well as other types of marketing for example Pay Per Click. Whereas, the definition of SEO is optimisation of a website that help improve its rankings in search engines.

Want to learn more about SEO? Then follow the links below and I will do my best to give you an oversight.

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Things To Be Aware Of When Looking For A Search Engine Optimisation Specialist

Since the 90’s, a growing number of people have been turning to the Internet when seeking out business. So if your business is online, regardless of how good your website is, if it is not well optimised – then you aren’t getting a lot of traffic. Web traffic is the lifeblood of your online business. You need customers in your online shop in order for it to be profitable, the more customers you have the better it is for you. This is where hiring an S.E.O specialist comes in handy, they can help direct all that precious traffic towards you and your brand.

 Unfortunately with the rise in need of S.E.O services there has also been a rise in the number of poor quality search engine optimisers, who instil a sense of mistrust among business owners through their bad practices and dangerous techniques.

 It’s important to have the right idea of what you want out of an SEO Specialist. You should not be coming toward the situation with the intent of just paying for somebody to do optimisation work. You should look at it like you are hiring somebody who understands your business to help push your online presence; you should consider them an employee of your company, somebody who is focused on making it grow online.

 Your online goals should always be to aim for the first page, as a percentage, almost nobody goes to the second or third page of Google to seek information, as people have begun to trust Google to deliver relevant information. 60% of people will find what they are looking for in the first 3 websites on the search engine ranking page and will cease their searching.

 When you have the initial discussions with your chosen SEO provider make sure you both understand what keywords you plan to go ahead with. Many times going after the big fish keyword is not the smartest idea. These keywords can take a LOT of money to rank highly for and might not always provide the return on investment you’re looking for. There are plenty of smaller keywords that are longer tail that can make money for you too and any good SEO provider will know this.

 Guarantees are a myth in the SEO game; any search engine optimiser who tries to sell you this fantasy is probably taking your bank account for a ride. Search engine optimisation by default is a breach of googles terms and conditions so there is always the risk of having a negative affect on your website. However that being said a good SEO professional would minimise this risk by using the quality over quantity metric. Quality backlinks from strong websites related to your niche that do not spam, is far more important than having 1000’s of backlinks from unrelated spammy link farms.

 Have a good idea of what your S.E.O provider will be doing for you, there are many ways search engine marketers will boost your online business. The two main forms are on-page SEO and off-page SEO. On-page SEO is the practice of tweaking your websites content and structure to provide better consistency for your keywords through your website and making it easier for google to crawl your pages. Off-page SEO is anything that does not directly happen on your website, for example getting backlinks in the form of blog comments or guest posted articles.

 The main things that will tip you off to a good SEO rather than a bad SEO are. Their interest in your business is key, a good SEO will want to have a discussion with you about your goals and will do extensive keyword research on your niche to see what you can realistically rank for. A bad SEO will reveal himself quickly by being very short on the conversation front. Generally they’ll ask you for 3 keywords you want to rank for and the URL for your website. This is an indication that they’re just in it for the money and they will sign you up to some sort of software that will just scan the Internet for unrelated spammy websites to give backlinks.

 The information I’ve provided should be sufficient enough for you to choose between your SEO providers, make sure you’re getting what you pay for.

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A Superb Article by Harvard Business Review

An interesting article in the Harvard Business Review on how to better motivate people. The piece suggests that Maslow’s Hierarchy of needs is outmoded and whilst your basic needs, food and somewhere to live, although they are nice to have, are not key drivers when it comes to getting the job done.

Researchers have found that more powerful influencers are in fact autonomy, relatedness, and competence – ARC.

The core message is mind your language, or in other words, ensure that what you or your company say is aligned with ARC.

Now just before you go crazy and tear into your website, why not contact us and let us help you to ensure that your message touches the hearts and minds of your employee’s and your customers.

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GetMediaWise move into a brand new office

GetMediaWise move into a brand new office

GetMediaWise, a leading online marketing and SEO company, based in England, has moved into a new office in Newcastle Upon Tyne. For the past five years we’ve been a major competitor in the North East and with further expansion into Newcastle, we look to compete to be number one. The new office is situated in the Cobalt Business Exchange (CBX), a 120,000 sq ft independently serviced office.

By opening an office in Newcastle, we will continue at the same level of quality service whilst also building new relationships. Moving forward, the expansion also targets the development of company growth whilst maintaining its fundamental focus on close customer relationships.