We are currently setting up a case study where we have taken one of our affiliate site that’s currently ranking 3rd in the search engines for its main keyword. This site has had no real social signals sent to it.
For those who don’t know what social signals are; if someone mentions you on a twitter update, for instance;
In this instance, the social signal would be to the URL that is linked to the status – my b-daily articles. The same applies to Facebook updates, Pinterest pins, Linkedin Statuses, etc. Anything that points back to your site on a social site is classed as a social signal.
One of the reasons for this study is because we have noticed sites that have hardly any backlinks but are very active on social media networks have been ranking quite highly within the search engines. So we wanted to create our case study to see if it could help push a website that has become stagnant in the search.
So what are we doing to get hold of social signals?
We have a few tools that we will be using; I won’t mention them on here as they are some secrets we like to keep private.
The other places where we will be gaining the majority of social signals is fiverr.com we are searching for social signals and finding gig’s that have good reviews.
Our aim will be to send around 10-20,000 social signals of the next week. Ideally we will look to send anything between 1-4,000 per day.
I will update this post with our latest amount of social signal’s that have been sent and the influence it is having on the search.
Update 1 – 06/03/2015
We have purchased over 5000 social signals day 1. We have sent them all to the website. I will let you know the results once these have been published.
Current rankings before social metrics have been acquired:
Keyword 1: 3rd
Keyword 2: 10th
Update 2 – 07/03/2015
I have purchased two lots of social signals now.
Keyword 1: 3rd
Keyword 2: 9th – +1 Spot
Update 3 – 11/03/2015
Keyword 1: 3rd (No movement yet)
Keyword 2: 8th (+1 since last update)
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For those of you who do not know what SEO is yet or are still in the learning stages, I will link you to some material later on in this article. For those of you who are up-to-date; many people ask how SEO is different to Search Engine Marketing (SEM).
SEM can include a whole range of different techniques. It is not necessarily different, in fact it is more or less considered the same. Search engine marketing accounts for the wide variety of techniques used in ranking a website, as well as other types of marketing for example Pay Per Click. Whereas, the definition of SEO is optimisation of a website that help improve its rankings in search engines.
Want to learn more about SEO? Then follow the links below and I will do my best to give you an oversight.
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Since the 90’s, a growing number of people have been turning to the Internet when seeking out business. So if your business is online, regardless of how good your website is, if it is not well optimised – then you aren’t getting a lot of traffic. Web traffic is the lifeblood of your online business. You need customers in your online shop in order for it to be profitable, the more customers you have the better it is for you. This is where hiring an S.E.O specialist comes in handy, they can help direct all that precious traffic towards you and your brand.
Unfortunately with the rise in need of S.E.O services there has also been a rise in the number of poor quality search engine optimisers, who instil a sense of mistrust among business owners through their bad practices and dangerous techniques.
It’s important to have the right idea of what you want out of an SEO Specialist. You should not be coming toward the situation with the intent of just paying for somebody to do optimisation work. You should look at it like you are hiring somebody who understands your business to help push your online presence; you should consider them an employee of your company, somebody who is focused on making it grow online.
Your online goals should always be to aim for the first page, as a percentage, almost nobody goes to the second or third page of Google to seek information, as people have begun to trust Google to deliver relevant information. 60% of people will find what they are looking for in the first 3 websites on the search engine ranking page and will cease their searching.
When you have the initial discussions with your chosen SEO provider make sure you both understand what keywords you plan to go ahead with. Many times going after the big fish keyword is not the smartest idea. These keywords can take a LOT of money to rank highly for and might not always provide the return on investment you’re looking for. There are plenty of smaller keywords that are longer tail that can make money for you too and any good SEO provider will know this.
Guarantees are a myth in the SEO game; any search engine optimiser who tries to sell you this fantasy is probably taking your bank account for a ride. Search engine optimisation by default is a breach of googles terms and conditions so there is always the risk of having a negative affect on your website. However that being said a good SEO professional would minimise this risk by using the quality over quantity metric. Quality backlinks from strong websites related to your niche that do not spam, is far more important than having 1000’s of backlinks from unrelated spammy link farms.
Have a good idea of what your S.E.O provider will be doing for you, there are many ways search engine marketers will boost your online business. The two main forms are on-page SEO and off-page SEO. On-page SEO is the practice of tweaking your websites content and structure to provide better consistency for your keywords through your website and making it easier for google to crawl your pages. Off-page SEO is anything that does not directly happen on your website, for example getting backlinks in the form of blog comments or guest posted articles.
The main things that will tip you off to a good SEO rather than a bad SEO are. Their interest in your business is key, a good SEO will want to have a discussion with you about your goals and will do extensive keyword research on your niche to see what you can realistically rank for. A bad SEO will reveal himself quickly by being very short on the conversation front. Generally they’ll ask you for 3 keywords you want to rank for and the URL for your website. This is an indication that they’re just in it for the money and they will sign you up to some sort of software that will just scan the Internet for unrelated spammy websites to give backlinks.
The information I’ve provided should be sufficient enough for you to choose between your SEO providers, make sure you’re getting what you pay for.
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An interesting article in the Harvard Business Review on how to better motivate people. The piece suggests that Maslow’s Hierarchy of needs is outmoded and whilst your basic needs, food and somewhere to live, although they are nice to have, are not key drivers when it comes to getting the job done.
Researchers have found that more powerful influencers are in fact autonomy, relatedness, and competence – ARC.
The core message is mind your language, or in other words, ensure that what you or your company say is aligned with ARC.
Now just before you go crazy and tear into your website, why not contact us and let us help you to ensure that your message touches the hearts and minds of your employee’s and your customers.
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GetMediaWise, a leading online marketing and SEO company, based in England, has moved into a new office in Newcastle Upon Tyne. For the past five years we’ve been a major competitor in the North East and with further expansion into Newcastle, we look to compete to be number one. The new office is situated in the Cobalt Business Exchange (CBX), a 120,000 sq ft independently serviced office.
By opening an office in Newcastle, we will continue at the same level of quality service whilst also building new relationships. Moving forward, the expansion also targets the development of company growth whilst maintaining its fundamental focus on close customer relationships.
Think you know SEO? Search Engine Optimization seems to be ever changing. It’s a game that has long been characterized by fast change and fluidity that continues to transform. There are techniques that were once considered to be the best practice, but are now crippling and ineffective. Now that we have moved into 2015, we’ve decided to take a look back on some of the ways that SEO has evolved.
Google, the most popular search engine, changes its algorithm hundreds of times each year. It’s difficult to stay up to date on techniques that are in a constant state of change. One thing to pay attention to is content creation. When someone tries to search for something online, a search engine like Google aims to provide them with the best, most relevant answer. Articles with good SEO will use things like keywords to make their content appear in relevant searches.
Another important part of SEO is site usability and user experience. These things are important because search engines use the information to determine how people interact with websites, thus contributing to the quality of the site in the eyes of the search engine. Usability and user experience are indirect influencers on search engine ranking success. When a visitor has a more positive experience, it increases the chances that they will share or revisit your site. You should focus on building a site that is easy to use, navigate and understand.
If you’ve never heard of conversion optimization, you should learn more about it. This is important because it can increase the return on your SEO investment, and converting a higher percentage of your traffic is far more cost effective than attracting a larger number of visitors. It focuses not on attracting more visitors to your site, but on capitalizing on already existing traffic by getting visitors to take a desired action once they have arrived.
In the current landscape, achieving a strong online presence requires implementing a multifaceted, cohesive and integrated SEO strategy. One thing stuck out as a good practice in the past is guest blogging. This is sometimes used as a way to build inbound links to your site. Inbound links factor into your site’s ranking in search engines. This is not a bad practice, but you should be wary of spammy guest blogging. Guest articles is a great way to drive traffic, increase sales, and grow your brand. We aren’t trying to say that you shouldn’t guest post. Instead, we’re stating that it is becoming spammy in some cases. A lot of times, you’ll get someone who wants to do a quest post, but just to get a backlink from your site. Links going in and out of a site a factors in search engine rankings. However, you should avoid linking to sites that do not have content that is relevant to your site or your readers, it will likely just be discounted by search engines and could negatively affect your rankings. Whether you are guest posting somewhere else or someone is guest posting on your site, the content should be high quality and relevant, this goes both for the site that is linking in and out.
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Croydon does not only house high rise buildings and prominent company buildings such as the Nestle Tower, it also houses web design companies, which you can categorize from A to Z. With the changes the world is experiencing, Croydon is not falling behind.
Web Design has set the trend in online business. Almost every company you know of has set a website. Web design is very popular as it gives small companies the opportunity to appear bigger in the eyes of their target audience. With the rise of social media, the internet has become the playground of businesses, both big and small. If you are planning on setting up a web page for your business, you might just find what you are looking for in web designers based in Croydon.
There are different shops and department stores sprouting in the face of Croydon. As you can see, the business industry is very cut-throat. Many businesses come and go. One way of protecting your company from extinction is by establishing a web page for your company. A web page, created by web designers, can help your company exposure, availability, and credibility. Contact your local web design firm in Croydon, and seek professional help. Set up an online shop and make your products and services available in just one click. Making your services and products available online gives you a fighting chance to survive in the already bloody ocean of business. Investing in web design is a wise step for you to take. So, start jotting down your web design idea, search for web design firms available in Croydon, and push those buttons on your telephone.
Every nation, and every country, has never been the same. Everywhere you look, and every turn of your head, what you will see is a change ñ from dirt roads to pavements, from simple poster to a professional web page. These changes are brought to you by modern technology. And as long as technology continues to progress, you will continue to experience change.
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Berkshire is a small county in the west end of London. It is known for the Windsor Castle where King Henry VI of England was born. Berkshire is also popular for housing popular actors, actresses, and monarchs. Additionally, a simple search in Wikipedia or search engines will tell you that Berkshire houses United Kingdom’s largest business park. It would never come as a surprise that Berkshire will soon house the largest SEO industry in the UK.
Search engine optimization is the latest trend in obtaining organic and natural, and free web traffic for a website. It is free because the traffic is brought by web content or articles. These articles can be published in electronic magazines or article directories online. Publishing is free, all you need is to find a website, which hosts web contents and articles, paste or upload your content and article, and click the submit button.
The SEO industry is budding established firms and new upstart firms. If you hit the search button of on Google or MSN, you can see SEO companies are all over the world. If you are looking into tapping the market, you can easily do so. In Berkshire, SEO consulting companies are all around and some even provide SEO training. This creates an opportunity for you to be an expert in the industry, and soon, you can establish your own SEO consulting firm or work for the most profitable SEO Company around.
Increasing your web page traffic can be done through search engine optimization. For your localized business in Berkshire, you can easily talk to experts and find that expert SEO firm suited for your web page needs. If you still don’t have a web page to begin with, some SEO firms do not only offer search engine optimization service, they can also offer you web design and development services. You can be assured that you will find at least one SEO company in Berkshire, which can offer you more than just an SEO.
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Karl Hudson and our new intern, James Roberts, are off to Google HQ in London to give a presentation to 15 different company founders. The presentation is about the benefits of SEO and PPC and how effective both can be on limited budgets.
We will post some photo’s from the event later on today.
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