Each week we will be doing a marketing news round up for the previous week. Starting 22nd August 2016, we will be publishing a blog post once a week summarising the latest news within the region. As the North East is becoming a central hub for marketing and tech start-ups.
Wow, it has been an exciting day indeed for the founders and stock owners within LinkedIn. Stocks have soared over 47% as Microsoft has now purchased LinkedIn for an astonishing 26billion dollars, but what does this mean for the average joe or business.
It definitely means we can expect to see more implementation of Microsoft/Bing ads in the future. The question is; will it improve upon the advertising platform or will it make it more of a pain.
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You may have realised we are now three months into the new year 2016. We have been so busy ranking websites and developing internet breaking idea’s that we have forgotten to update our website in this period. This is the first chance we have had to update our blog.
What we have been doing:
- Working on our local ranking strategies and coming up with a system that works.
- Creating an international ranking strategy that will work across the board.
- Having more content wrote.
- Website development projects.
- We are also working on some custom theme projects that we will be launching soon.
What is to come?
I am busy working on a local SEO training course for small businesses. It will be a monthly subscription process; I will log in and update the latest techniques and strategies that I have seen working while working on our local sites.
What’s the benefit to you? Well, a lot of smaller business don’t have the income to support a £500 per month spend on an online marketing campaign for six months. You gain the control to do what we would be doing within that budget within your own time; you could even have your staff login and do this.
It has been quite some time since we have updated this website. In the next few weeks, you will see some major updates happening we will be going through the entire website and working through all of the content and designing a whole new theme that will make it easier for you to read.
As well as introducing our new logo/style. We will be doing a big push in our local strategies in 2016 and will be aiming to take on four clients every week within local niches up and down the country. Helping all types of businesses achieve online success.
Stay tuned for updates to our social media case studies and some general case studies we will be launching in the new year. As well as some webinars.
We hope you have an amazing Christmas & a wonderful New year.
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I would like to thank the big crowd of people who came to listen to our talk at the North East Expo. I apologise again for any coughing, spluttering or croaks that may have occurred.
If you were sat at the back and didn’t quite see the presentation please click the following:
Also if you didn’t receive our SEO Cheat Sheet then please feel free to download it here.
We will be looking to take part in some more talks in the future. If you would like to sign up to our mailing list then please feel free.
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Google’s own Jon Mueller was asked about an algorithm update in one of his Google+ Hangouts, he stated that it was not related to a Panda or Penguin refresh, which means it could be some form of new algorithm.
The cherry on the cake was where Google has been sending out warnings to webmasters whose websites were not mobile-friendly and asking them to update their site.
Users suspect the mobile update to be launched around 20th April 2015 so if your website is still not mobile friendly then please wake up and smell the roses and act. It takes very little time for a standard sized website to be converted into a responsive site, making it friendly for all devices.
If you have seen a drop in mobile traffic since the 24th January 2015 then it would be worth checking to see if your website is mobile friendly and if it is not, then act now.
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