Since the 90’s, a growing number of people have been turning to the Internet when seeking out business. So if your business is online, regardless of how good your website is, if it is not well optimised – then you aren’t getting a lot of traffic. Web traffic is the lifeblood of your online business. You need customers in your online shop in order for it to be profitable, the more customers you have the better it is for you. This is where hiring an S.E.O specialist comes in handy, they can help direct all that precious traffic towards you and your brand.
Unfortunately with the rise in need of S.E.O services there has also been a rise in the number of poor quality search engine optimisers, who instil a sense of mistrust among business owners through their bad practices and dangerous techniques.
It’s important to have the right idea of what you want out of an SEO Specialist. You should not be coming toward the situation with the intent of just paying for somebody to do optimisation work. You should look at it like you are hiring somebody who understands your business to help push your online presence; you should consider them an employee of your company, somebody who is focused on making it grow online.
Your online goals should always be to aim for the first page, as a percentage, almost nobody goes to the second or third page of Google to seek information, as people have begun to trust Google to deliver relevant information. 60% of people will find what they are looking for in the first 3 websites on the search engine ranking page and will cease their searching.
When you have the initial discussions with your chosen SEO provider make sure you both understand what keywords you plan to go ahead with. Many times going after the big fish keyword is not the smartest idea. These keywords can take a LOT of money to rank highly for and might not always provide the return on investment you’re looking for. There are plenty of smaller keywords that are longer tail that can make money for you too and any good SEO provider will know this.
Guarantees are a myth in the SEO game; any search engine optimiser who tries to sell you this fantasy is probably taking your bank account for a ride. Search engine optimisation by default is a breach of googles terms and conditions so there is always the risk of having a negative affect on your website. However that being said a good SEO professional would minimise this risk by using the quality over quantity metric. Quality backlinks from strong websites related to your niche that do not spam, is far more important than having 1000’s of backlinks from unrelated spammy link farms.
Have a good idea of what your S.E.O provider will be doing for you, there are many ways search engine marketers will boost your online business. The two main forms are on-page SEO and off-page SEO. On-page SEO is the practice of tweaking your websites content and structure to provide better consistency for your keywords through your website and making it easier for google to crawl your pages. Off-page SEO is anything that does not directly happen on your website, for example getting backlinks in the form of blog comments or guest posted articles.
The main things that will tip you off to a good SEO rather than a bad SEO are. Their interest in your business is key, a good SEO will want to have a discussion with you about your goals and will do extensive keyword research on your niche to see what you can realistically rank for. A bad SEO will reveal himself quickly by being very short on the conversation front. Generally they’ll ask you for 3 keywords you want to rank for and the URL for your website. This is an indication that they’re just in it for the money and they will sign you up to some sort of software that will just scan the Internet for unrelated spammy websites to give backlinks.
The information I’ve provided should be sufficient enough for you to choose between your SEO providers, make sure you’re getting what you pay for.
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