An interesting article in the Harvard Business Review on how to better motivate people. The piece suggests that Maslow’s Hierarchy of needs is outmoded and whilst your basic needs, food and somewhere to live, although they are nice to have, are not key drivers when it comes to getting the job done.
Researchers have found that more powerful influencers are in fact autonomy, relatedness, and competence – ARC.
The core message is mind your language, or in other words, ensure that what you or your company say is aligned with ARC.
Now just before you go crazy and tear into your website, why not contact us and let us help you to ensure that your message touches the hearts and minds of your employee’s and your customers.
Read more of this at http://www.getmediawise.com/