The ever-changing world of Search Engine Optimization

Think you know SEO? Search Engine Optimization seems to be ever changing. It’s a game that has long been characterized by fast change and fluidity that continues to transform. There are techniques that were once considered to be the best practice, but are now crippling and ineffective. Now that we have moved into 2015, we’ve decided to take a look back on some of the ways that SEO has evolved.

Google, the most popular search engine, changes its algorithm hundreds of times each year. It’s difficult to stay up to date on techniques that are in a constant state of change. One thing to pay attention to is content creation. When someone tries to search for something online, a search engine like Google aims to provide them with the best, most relevant answer. Articles with good SEO will use things like keywords to make their content appear in relevant searches.

Another important part of SEO is site usability and user experience. These things are important because search engines use the information to determine how people interact with websites, thus contributing to the quality of the site in the eyes of the search engine. Usability and user experience are indirect influencers on search engine ranking success. When a visitor has a more positive experience, it increases the chances that they will share or revisit your site. You should focus on building a site that is easy to use, navigate and understand.

If you’ve never heard of conversion optimization, you should learn more about it. This is important because it can increase the return on your SEO investment, and converting a higher percentage of your traffic is far more cost effective than attracting a larger number of visitors. It focuses not on attracting more visitors to your site, but on capitalizing on already existing traffic by getting visitors to take a desired action once they have arrived.

In the current landscape, achieving a strong online presence requires implementing a multifaceted, cohesive and integrated SEO strategy. One thing stuck out as a good practice in the past is guest blogging. This is sometimes used as a way to build inbound links to your site. Inbound links factor into your site’s ranking in search engines. This is not a bad practice, but you should be wary of spammy guest blogging. Guest articles is a great way to drive traffic, increase sales, and grow your brand. We aren’t trying to say that you shouldn’t guest post. Instead, we’re stating that it is becoming spammy in some cases. A lot of times, you’ll get someone who wants to do a quest post, but just to get a backlink from your site. Links going in and out of a site a factors in search engine rankings. However, you should avoid linking to sites that do not have content that is relevant to your site or your readers, it will likely just be discounted by search engines and could negatively affect your rankings. Whether you are guest posting somewhere else or someone is guest posting on your site, the content should be high quality and relevant, this goes both for the site that is linking in and out.

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