On the 29th March, we will be running a unique mastermind where a selection of companies from across the North East will come and learn a little about SEO and how they can improve their website so it has a great presence online. We have teamed up with Ready Salted, they will be providing insights into GDPR and what it truly means for your business/website moving forward.
Each week we will be doing a marketing news round up for the previous week. Starting 22nd August 2016, we will be publishing a blog post once a week summarising the latest news within the region. As the North East is becoming a central hub for marketing and tech start-ups.
Wow, it has been an exciting day indeed for the founders and stock owners within LinkedIn. Stocks have soared over 47% as Microsoft has now purchased LinkedIn for an astonishing 26billion dollars, but what does this mean for the average joe or business.
It definitely means we can expect to see more implementation of Microsoft/Bing ads in the future. The question is; will it improve upon the advertising platform or will it make it more of a pain.
If you want to find out more about GetMediaWise click here.
You may have realised we are now three months into the new year 2016. We have been so busy ranking websites and developing internet breaking idea’s that we have forgotten to update our website in this period. This is the first chance we have had to update our blog.
What we have been doing:
- Working on our local ranking strategies and coming up with a system that works.
- Creating an international ranking strategy that will work across the board.
- Having more content wrote.
- Website development projects.
- We are also working on some custom theme projects that we will be launching soon.
What is to come?
I am busy working on a local SEO training course for small businesses. It will be a monthly subscription process; I will log in and update the latest techniques and strategies that I have seen working while working on our local sites.
What’s the benefit to you? Well, a lot of smaller business don’t have the income to support a £500 per month spend on an online marketing campaign for six months. You gain the control to do what we would be doing within that budget within your own time; you could even have your staff login and do this.
Do you think I am crazy? Why? The way I understand it is the latest Penguin roll out will be real time. What does this mean to you? Basically, if your website is doing something that flags the algorithm, it will be punished, but it also means you can fix it up very quickly and not potentially loose 6-12 months of earnings waiting for the next Google Penguin Refresh.
The latest video is attached to this post. Google is pretty confident that the penguin 4.0 algorithm will be rolled out sometime in January.
It has been quite some time since we have updated this website. In the next few weeks, you will see some major updates happening we will be going through the entire website and working through all of the content and designing a whole new theme that will make it easier for you to read.
As well as introducing our new logo/style. We will be doing a big push in our local strategies in 2016 and will be aiming to take on four clients every week within local niches up and down the country. Helping all types of businesses achieve online success.
Stay tuned for updates to our social media case studies and some general case studies we will be launching in the new year. As well as some webinars.
We hope you have an amazing Christmas & a wonderful New year.
Read more of GetMediaWise at http://www.getmediawise.com/
Before you start your content marketing plan you need to take the inventory of your resources. By knowing what kind of methods you are applying and whether they are or aren’t working for you, you can then begin making the necessary improvements. Ask yourself a series of questions such as whether you need someone to write compelling content about your business, whether you need compelling images within your content, whether video content marketing is necessary for your business or whether there is someone who can create and engage loyal followers.
Content marketing: tips that can give life to your business
Defining your target audience
To begin to produce content, you must understand who you want to aim it at. Once you know your audience you must know what your content is aimed to do. You need to craft your content to fit your audience. The most effective way to go about this would be to begin by creating a list of your target prospects as well as outlining your results. This exercise will change your approach towards content development.
Tell them your story
Your content development strategy shouldn’t consist of you talking endlessly about your product. If you do this, you’re going to struggle to see the results. Prospects need you to engage them and convince them to perform the actions you want them to. How do you connect with them? Stop talking about your product and start talking about your story.
Mapping it out
Map out your strategy before you start writing and/or designing content. You may consider creating spreadsheets that log your content topics. However, this can be a bit tiresome and stressful. A solution would be to tackle a topic at a time as you come up with different headlines.
Your consumers want to know why you do what you do. Forget the marketing lingo and talk to them like a real person would.
Getting out there
Even the best literary skills and best designed infographics can fail you when they don’t reach enough people. You need to get out there and market every single piece of information you put on the web. Make full use of your social media presence, take up PPC advertising, send emails to your consumers, etc. The point is to make sure your target audience finds out about that blog post, new article, announcement, etc. Social media may just be the most effective way to reach many people and tell them about your new content. Use analytics tools to reach influencers as well to help you share your new content.
Mix things up
Blog posts and article writing used to be the number one way to develop a firm content strategy. Although they are still of importance, there are other ways to develop content. You can use videos, podcasts, eBooks, infographics, etc. Go through articles on your blog and think of how to transform them into videos or any other type of content.
Have you been looking for ways to enhance your content? Is 2015 the year that you transform your content and make it reader worthy? Follow the tips above to give your consumers the content you need. This shouldn’t be difficult. You can hire a team of professionals to do all the work for you as you rest assured that things will never be the same again.
Know what we can offer at http://www.getmediawise.com/online-marketing/
In 2010, social media signals are among the important factors that affect a website’s ranking in Google, according to Matt Cutts. This meant that the more likes and followers you earned in your social media account, the more chances you’ll have of rising in the search results. Search engine optimisers, inbound marketers, and other marketing people put more emphasis on gaining a wider following on social media, even buying some followers in the process. However, a significant change happened in January 2014, when Cutts officially announced that Google no longer considers the social signals. This means that you have to change the direction of your SEO promotion too, if you were initially focused on social media.
Cutts said that Twitter and Facebook pages are already considered as regular web pages in the search engine index. They will send bots to crawl it and take the results into consideration to come up with the appropriate search results. However, the constantly changing number of followers and likes on these social media platforms makes it even more challenging for Google and other search engines to keep up with the changes and consider them in the search results ranking. Instead, they just study the on-page elements of the pages that they can crawl.
Now, you don’t have to focus as much on the followers and likes on social media. Instead, you should put all your effort into optimising your website and posting on the sites regularly. These are the social signals that are picked up by the search engine bots. The more crawl-able content you have, the more authoritative that social media page will be and the higher you will rank in the search results. We can help you figure these things out. We can also change your social media profile to include a keyword-rich description or bio and increase your rankings even further.
You’ll know whether the social media aspect of your SEO campaign is working if you type your company name in Google and notice how the search results will also include your Facebook, Twitter, Instagram, and LinkedIn profiles. If you want to cater to the people who are already curious about your company, improving your online visibility through social media would pay off.
You might have heard about SEO back in 2014, but never really implemented it into your business. Why? You must have thought it would be too problematic or that you can’t afford to make that extra expense. The truth is that SEO is an invaluable tool to any business that has used it. Your competitors may be ahead of you, and no matter what you do, you can’t seem to manage to lead the pack. These are some of the SEO practices you need to start making the most of in 2015.
Aligning your content
The SEO efforts you put in should be as good as the experience you create for your target audience. SEO usually works hand in hand with creating great content. Recent studies show that businesses are embracing blog content and web content for content marketing. Many people believe the best way to approach this is by starting with strategic content while applying the best SEO practices out there. This sounds relatively simple right? However, most companies still struggle with properly delegating duties to their teams and deciding which SEO company does this and which one does that. Try and choose a professional team of individuals that specializes in SEO to handle this field and relieve all your SEO headaches.
Find measurement and reports that works
While research studies help us gauge how we’re performing as an industry, we can still have problems when it comes to measuring our efforts, quantifying results and proving our position for SEO budgets. Most marketers use intuition instead of data when it comes to thinking about where to invest their marketing efforts. Reporting is not entirely complex. This year, try and focus on simplifying your data sources. How do you do this? Identify KPIs that impact your business and pull multiple sources of data that can provide real insight to the performance of your business.
It’s 2015. You have probably tried to find ways to escape mobile SEO for a while now. Instead of fighting the inevitable, join the team of professionals already using this very important aspect. Take advantage of mobile SEO by creating opportunities for consumers to gain access to your site on the go. You can include videos which briefly explain how to use your product or what your product does, testimonials which show potential buyers what others are saying about your product, etc. Remember that slow sites could reduce your rankings.
Integrate SEO data across a team
Your SEO team is also working toward achieving similar goals as other teams. When this team works with other teams in your company, the outcome can be greater than when they performed alone. For example, if SEO and PPC were to work together, would you not expect greater results to be accomplished?
SEO is one of those things you need to stick with while continuously improving it so as to enhance your brand, increase visibility, create a great experience for users, establish relevant content, maintain your online presence, etc. There is nothing SEO can’t do. It isn’t something you can implement in a day, but you can decide to make it work for you in 2015 by implementing one or two of the points discussed above.
The 2015 consumer will let the way a company handles itself online be the deciding factor on whether they make a purchase or not. Handling here refers to how your online presence looks like. Your brand needs to be authentic, relatable and highly recognisable. This is what sets you apart from the competition. High visibility increases your credibility. Creating an online presence is about capturing the attention of consumers. After all, it is what people think of you when you are not available.
Feature a catchy headline
The headline you use can either make or break your sales. It is often the first thing visitors see so it must be interesting enough to grab their attention. In addition, it must be compelling enough for them to read what you’re actually talking about. Do you know what a successful headline does? It highlights a problem your audience faces every other day. It shows the audience that there is a solution to this problem. At the end of the day, your target audience is probably not going to remember your product’s name. Instead, they’re going to sing praises about how much it changed their lives.
Adding images can end up boosting your product’s desirability. However, this method can work either in your favour or end up killing the sale. You need to be careful. Images of your products make it real and tangible to consumers. On the other hand, revealing a product too early can have damaging effects. If you don’t want to take too big a risk on this one, do an image test first. Test place images near the top of the page or near the call to action tab at the bottom. This is something you must always do. By test placing, you can analyse which methods maximise sales (whether people respond more to images or the opposite).
Focus on THEM, not you
Increasing your online presence is all about knowing your priorities. Yes, your business is a priority that you feel you need to talk about every single time. However, you should not try to sound like you’re constantly pitching new products to your audience. Too many uses of ‘I, me and we’ makes you come across as a selfish organization that is on social media to further their own agenda. Instead of saying something like ‘I designed this with the busy homeowner in mind…’ say ‘The busy homeowner will love how this design cuts up their time in ½’.
SEO is one of those things that has great results that are dependent on its application. Sometimes you can employ all the important aspects of SEO, but still end up not getting the right kind of traffic. Why? Because you may have applied all the aspects, but who says they work as well for you as they have for others? SEO is not just something you wake up and do. You need to spend time on keyword research, keyword optimisation, analysing content, link building, etc. You can do all this by yourself or you can get a competent online marketing team to work with.
All these methods can do wonders in increasing your online presence when combined. These are just some of the basics. Pick up one or two and see how it affect your traffic. Operating a business is all about taking risks. Are you the kind of risk taker your business needs?
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