On the 29th March, we will be running a unique mastermind where a selection of companies from across the North East will come and learn a little about SEO and how they can improve their website so it has a great presence online. We have teamed up with Ready Salted, they will be providing insights into GDPR and what it truly means for your business/website moving forward.
Each week we will be doing a marketing news round up for the previous week. Starting 22nd August 2016, we will be publishing a blog post once a week summarising the latest news within the region. As the North East is becoming a central hub for marketing and tech start-ups.
Wow, it has been an exciting day indeed for the founders and stock owners within LinkedIn. Stocks have soared over 47% as Microsoft has now purchased LinkedIn for an astonishing 26billion dollars, but what does this mean for the average joe or business.
It definitely means we can expect to see more implementation of Microsoft/Bing ads in the future. The question is; will it improve upon the advertising platform or will it make it more of a pain.
If you want to find out more about GetMediaWise click here.
You may have realised we are now three months into the new year 2016. We have been so busy ranking websites and developing internet breaking idea’s that we have forgotten to update our website in this period. This is the first chance we have had to update our blog.
What we have been doing:
- Working on our local ranking strategies and coming up with a system that works.
- Creating an international ranking strategy that will work across the board.
- Having more content wrote.
- Website development projects.
- We are also working on some custom theme projects that we will be launching soon.
What is to come?
I am busy working on a local SEO training course for small businesses. It will be a monthly subscription process; I will log in and update the latest techniques and strategies that I have seen working while working on our local sites.
What’s the benefit to you? Well, a lot of smaller business don’t have the income to support a £500 per month spend on an online marketing campaign for six months. You gain the control to do what we would be doing within that budget within your own time; you could even have your staff login and do this.
Do you think I am crazy? Why? The way I understand it is the latest Penguin roll out will be real time. What does this mean to you? Basically, if your website is doing something that flags the algorithm, it will be punished, but it also means you can fix it up very quickly and not potentially loose 6-12 months of earnings waiting for the next Google Penguin Refresh.
The latest video is attached to this post. Google is pretty confident that the penguin 4.0 algorithm will be rolled out sometime in January.
It has been quite some time since we have updated this website. In the next few weeks, you will see some major updates happening we will be going through the entire website and working through all of the content and designing a whole new theme that will make it easier for you to read.
As well as introducing our new logo/style. We will be doing a big push in our local strategies in 2016 and will be aiming to take on four clients every week within local niches up and down the country. Helping all types of businesses achieve online success.
Stay tuned for updates to our social media case studies and some general case studies we will be launching in the new year. As well as some webinars.
We hope you have an amazing Christmas & a wonderful New year.
Read more of GetMediaWise at https://www.getmediawise.com/
Before you start your content marketing plan you need to take the inventory of your resources. By knowing what kind of methods you are applying and whether they are or aren’t working for you, you can then begin making the necessary improvements. Ask yourself a series of questions such as whether you need someone to write compelling content about your business, whether you need compelling images within your content, whether video content marketing is necessary for your business or whether there is someone who can create and engage loyal followers.
Content marketing: tips that can give life to your business
Defining your target audience
To begin to produce content, you must understand who you want to aim it at. Once you know your audience you must know what your content is aimed to do. You need to craft your content to fit your audience. The most effective way to go about this would be to begin by creating a list of your target prospects as well as outlining your results. This exercise will change your approach towards content development.
Tell them your story
Your content development strategy shouldn’t consist of you talking endlessly about your product. If you do this, you’re going to struggle to see the results. Prospects need you to engage them and convince them to perform the actions you want them to. How do you connect with them? Stop talking about your product and start talking about your story.
Mapping it out
Map out your strategy before you start writing and/or designing content. You may consider creating spreadsheets that log your content topics. However, this can be a bit tiresome and stressful. A solution would be to tackle a topic at a time as you come up with different headlines.
Your consumers want to know why you do what you do. Forget the marketing lingo and talk to them like a real person would.
Getting out there
Even the best literary skills and best designed infographics can fail you when they don’t reach enough people. You need to get out there and market every single piece of information you put on the web. Make full use of your social media presence, take up PPC advertising, send emails to your consumers, etc. The point is to make sure your target audience finds out about that blog post, new article, announcement, etc. Social media may just be the most effective way to reach many people and tell them about your new content. Use analytics tools to reach influencers as well to help you share your new content.
Mix things up
Blog posts and article writing used to be the number one way to develop a firm content strategy. Although they are still of importance, there are other ways to develop content. You can use videos, podcasts, eBooks, infographics, etc. Go through articles on your blog and think of how to transform them into videos or any other type of content.
Have you been looking for ways to enhance your content? Is 2015 the year that you transform your content and make it reader worthy? Follow the tips above to give your consumers the content you need. This shouldn’t be difficult. You can hire a team of professionals to do all the work for you as you rest assured that things will never be the same again.
Know what we can offer at https://www.getmediawise.com/online-marketing/
You might have heard about SEO back in 2014, but never really implemented it into your business. Why? You must have thought it would be too problematic or that you can’t afford to make that extra expense. The truth is that SEO is an invaluable tool to any business that has used it. Your competitors may be ahead of you, and no matter what you do, you can’t seem to manage to lead the pack. These are some of the SEO practices you need to start making the most of in 2015.
Aligning your content
The SEO efforts you put in should be as good as the experience you create for your target audience. SEO usually works hand in hand with creating great content. Recent studies show that businesses are embracing blog content and web content for content marketing. Many people believe the best way to approach this is by starting with strategic content while applying the best SEO practices out there. This sounds relatively simple right? However, most companies still struggle with properly delegating duties to their teams and deciding which SEO company does this and which one does that. Try and choose a professional team of individuals that specializes in SEO to handle this field and relieve all your SEO headaches.
Find measurement and reports that works
While research studies help us gauge how we’re performing as an industry, we can still have problems when it comes to measuring our efforts, quantifying results and proving our position for SEO budgets. Most marketers use intuition instead of data when it comes to thinking about where to invest their marketing efforts. Reporting is not entirely complex. This year, try and focus on simplifying your data sources. How do you do this? Identify KPIs that impact your business and pull multiple sources of data that can provide real insight to the performance of your business.
It’s 2015. You have probably tried to find ways to escape mobile SEO for a while now. Instead of fighting the inevitable, join the team of professionals already using this very important aspect. Take advantage of mobile SEO by creating opportunities for consumers to gain access to your site on the go. You can include videos which briefly explain how to use your product or what your product does, testimonials which show potential buyers what others are saying about your product, etc. Remember that slow sites could reduce your rankings.
Integrate SEO data across a team
Your SEO team is also working toward achieving similar goals as other teams. When this team works with other teams in your company, the outcome can be greater than when they performed alone. For example, if SEO and PPC were to work together, would you not expect greater results to be accomplished?
SEO is one of those things you need to stick with while continuously improving it so as to enhance your brand, increase visibility, create a great experience for users, establish relevant content, maintain your online presence, etc. There is nothing SEO can’t do. It isn’t something you can implement in a day, but you can decide to make it work for you in 2015 by implementing one or two of the points discussed above.
The 2015 consumer will let the way a company handles itself online be the deciding factor on whether they make a purchase or not. Handling here refers to how your online presence looks like. Your brand needs to be authentic, relatable and highly recognisable. This is what sets you apart from the competition. High visibility increases your credibility. Creating an online presence is about capturing the attention of consumers. After all, it is what people think of you when you are not available.
Feature a catchy headline
The headline you use can either make or break your sales. It is often the first thing visitors see so it must be interesting enough to grab their attention. In addition, it must be compelling enough for them to read what you’re actually talking about. Do you know what a successful headline does? It highlights a problem your audience faces every other day. It shows the audience that there is a solution to this problem. At the end of the day, your target audience is probably not going to remember your product’s name. Instead, they’re going to sing praises about how much it changed their lives.
Adding images can end up boosting your product’s desirability. However, this method can work either in your favour or end up killing the sale. You need to be careful. Images of your products make it real and tangible to consumers. On the other hand, revealing a product too early can have damaging effects. If you don’t want to take too big a risk on this one, do an image test first. Test place images near the top of the page or near the call to action tab at the bottom. This is something you must always do. By test placing, you can analyse which methods maximise sales (whether people respond more to images or the opposite).
Focus on THEM, not you
Increasing your online presence is all about knowing your priorities. Yes, your business is a priority that you feel you need to talk about every single time. However, you should not try to sound like you’re constantly pitching new products to your audience. Too many uses of ‘I, me and we’ makes you come across as a selfish organization that is on social media to further their own agenda. Instead of saying something like ‘I designed this with the busy homeowner in mind…’ say ‘The busy homeowner will love how this design cuts up their time in ½’.
SEO is one of those things that has great results that are dependent on its application. Sometimes you can employ all the important aspects of SEO, but still end up not getting the right kind of traffic. Why? Because you may have applied all the aspects, but who says they work as well for you as they have for others? SEO is not just something you wake up and do. You need to spend time on keyword research, keyword optimisation, analysing content, link building, etc. You can do all this by yourself or you can get a competent online marketing team to work with.
All these methods can do wonders in increasing your online presence when combined. These are just some of the basics. Pick up one or two and see how it affect your traffic. Operating a business is all about taking risks. Are you the kind of risk taker your business needs?
Learn the services GetMediaWise offers click here..
I would like to thank the big crowd of people who came to listen to our talk at the North East Expo. I apologise again for any coughing, spluttering or croaks that may have occurred.
If you were sat at the back and didn’t quite see the presentation please click the following:
Also if you didn’t receive our SEO Cheat Sheet then please feel free to download it here.
We will be looking to take part in some more talks in the future. If you would like to sign up to our mailing list then please feel free.
Know more about GetMediaWise at https://www.getmediawise.com/
Those who truly understand social marketing have reaped great rewards from it. Those who are busy following this group of successful people have had trouble explaining the time and money they put into this venture. A social media marketing strategy needs to achieve the following: authenticity, consistency, patience, and great content. Two traits that contribute to failure are laziness and inexperience. These are some of the mistakes you have been making:
Expecting something from nothing
Posting on Facebook or Twitter once a month while having your annual blog post is great… if you’re looking to maintain your audience of loyal friends and your employees. People use social media to have conversations. They want to engage others as well as be engaged. They want to learn from authoritative people and get access to information they would never have had access to while offline. Your monthly blog post just doesn’t give this to them. You probably don’t even go through the comments made after you write down your 5 paragraphs. Wow. When you stick to these methods, you will end up drastically reducing your chances of prospects finding you.
Being a poor listener
You are going to have to apply the same listening skills you apply in face to face conversations on the online web. How do you listen online? By giving others time to speak. Who are the ‘others’? Lost fans need not get carried away with this one. The others are clients, consumers, industry experts, etc. Never rush to make comments without reading status updates or tweet carefully. Ask questions not to show your intellect, but to feed your curiosity.
Concentrating on making a sale and not connecting
Want to lose followers at lightning speeds? Just try making a sale with every tweet or status update you post. Everyone wants their social marketing strategies to give them high ROI so they make the critical mistake of always concentrating on profiting. Social media marketing is about forming relationships with consumers. You need to get to know them. They don’t want you to constantly remind them about the new products you have on sale.
You think about yourself too much
This is one of the quickest ways to lose your online following. If your social marketing revolves around how great you are, how much experience you have, how privileged others would be to work with you, etc. you are missing the whole point of social media. Be a giver, not a taker. People are looking for interesting stuff to read. If you give them this, you are creating a group of loyal consumers one person at a time.
Deleting negative comments
You would think it counterintuitive to leave negative comments on your blog for everyone to see. After all, you don’t want your consumers finding out about a flaw in your product, right? Wrong. Negative comments present you with a unique opportunity to transform an unsatisfied consumer into a satisfied one… in public! This will give you a chance to look good in front of your other consumers- a re-assurance they needed that they did indeed make the right choice by investing in you.
These are just some of the most critical mistakes businesses make when going about their social media marketing. Learn from others’ mistakes and don’t let this be you. There is nothing as important as securing a strong online presence.
As you make decisions on what to change this year, it may be wise to make decisions on what to stop doing too. This is in relation to your business and your company. Maybe you realised you don’t have an effective digital strategy or that it isn’t working the way you intended it to from the beginning. Some mistakes may have held you back from reaching your full potential. Maybe you’re still making mistakes and don’t know about how much they are impacting your business. The following are some of the things you need to stop doing.
Too many business owners forget that the essence of social media is being social. They keep on posting material relevant to their network such as new products, product offers, etc. They never interact with their audience or contribute to forums. The most successful social media strategists will tell you that social media is about being generous and connecting with others. When you promote another person’s page, congratulate them on their achievements, share their events, etc. Others will do this for you too when you need it the most. When you’re generous about promoting other people’s content, congratulating them on their successes, or sharing their scheduled events, others will do the same for your business.
Creating a narrow range of content
When getting started with online marketing, businesses usually stick to one type of content. This isn’t wrong. You’re starting out so you want to play it safe. However, as time goes on, focus on creating different types of content. This will enable you to connect with your target audience. Did you know that longer content affects your purchasing decisions? Some consumers make decisions after reading that long blog post you finally put up. You need to create diverse content this year. You can do that by blogging regularly, creating in-depth content and/or going multimedia. Go multimedia by adding more images into your content.
Forgetting about analytics tools
Amplifying content is about more than concentrating on posts. It is about where you put these posts and when you do so. Analytics tools help you understand how your content affects consumers. Are you one of those businesses that creates a blog post without tracking its performance? You probably end up posting whatever you like, whenever you like and never bother to check what is getting the most shares or views. To beat the competition, try and look at your numbers on social media. Are those the numbers you envisioned for your business? Use analytic tools that show you how your posts are performing. Also, look for patterns in your results. Do some images perform better than others? Do you get more engagement when you share specific content? Make changes based on your results.
Failing to amplify your content
Look up the word ‘amplify’ in the dictionary and you get the definition: enlarge, strengthen, and make something great. Amplifying your content means extending it so that it can reach beyond the small group of people already enjoying it. Sometimes, someone influential can amplify your content. Other times, social media can do all the amplification for you. You may consider learning which kind of content works best for you on social media, seeking out influential people to share your content, re-promoting your content by always updating the statistics mentioned, or adding any other relevant material.
Try and ditch your smoking habit, junk food as well as these poor marketing strategies.
Once upon a time grabbing your target customer’s attention was relatively easy. Unfortunately with the continuous growth of the internet. Markets have slowly become saturated. With new competition entering your competitive environment on a by-weekly basis capturing that much-needed attention of your target audience has become increasingly difficult.
In the past, you could simply craft a creative email, roll it out to your email subscriber list and watch the clicks and sales roll in. But then with the internet boom it all suddenly changed. The target audiences attention suddenly became very short, and the number of similar strategies increased rapidly.
So how can you capture your readers attention and most importantly maintain it in this hyper-competitive world? My intention in this post is to provide you with a simple three-part formula which will increase your email click-through rate.
I intend to provide you with an overview on how to craft a story which will draw the attention of your target audience and increase your email click-through rate.
Part 1. Paint a picture of the past.
The first objective of your story is to establish your goal is to paint a picture of your reader’s environment as it was.
“Once upon a time it was easy to grab the attention of your target customers. Few forms of media existed, and you could effortlessly carry your message to the masses.”
Part 2. Add a pinch of drama
The second objective is to create a shift in the readers environment.
“But then it suddenly all changed. A shift occurred, and competitors started sending more emails, engaging with their audience and posting more tweets. It simply became much harder to get your message heard above all of the noise.”
Part 3. The solution
The final objective is to demonstrate to your readers how your product can provide a solution to the drama and stabilise their world.
“By telling a story in your email campaigns you can engage with your target audience in a way no one else is. Helping to allow your emails to pass through the noise and drive sales.”
Telling a story manages to resonate with a reader’s pain points and challenges. With the added benefit of helping them to feel the problem and understand the solution your product/service provides and in turn increasing their desire to purchase.
Learn more about GetMediaWise
Your reputation online is everything. So managing your business’s online reputation can often be strategic nightmare. Balancing a multitude of facets in order to promote your organisation can often be an uphill struggle as it requires a mixture of specialised skills and tech savvy employees who are able to find negative brand associations and actively convert them into positive ones.
If your currently have an online reputation management program or are planning to start one. Here are 3 simple steps to provide a little guidance and help your company manage this mammoth task better;
1. Use Software
Software makes life easier. It enables tasks to become automated and allows you to actively search the far reaches of the internet for any mentions of your organisation. Software simply allows you to monitor when and where your mentioned and enables you to facilitate both positive and negative engagement.
2. Strategy Development
Make a list of all types of positive and negative opinions which may occur. Consider these opinions and create plan on how to counter the negative ones and promote the positive ones. Think about how you can handle a problem and increase interest in good promotion. Consider how to reply to both forms and set guidelines on how employees can engage with such comments.
3. Implement a social media policy
Introducing a social media policy within your organisation allows you to counter any disgruntled employees opinions about your company online. It may be an experience with a customer or another employee but social media opinions can cause unneeded storms. By using such a policy your business can counter any internal problems easily.
Learn more about GetMediaWise
Google’s own Jon Mueller was asked about an algorithm update in one of his Google+ Hangouts, he stated that it was not related to a Panda or Penguin refresh, which means it could be some form of new algorithm.
The cherry on the cake was where Google has been sending out warnings to webmasters whose websites were not mobile-friendly and asking them to update their site.
Users suspect the mobile update to be launched around 20th April 2015 so if your website is still not mobile friendly then please wake up and smell the roses and act. It takes very little time for a standard sized website to be converted into a responsive site, making it friendly for all devices.
If you have seen a drop in mobile traffic since the 24th January 2015 then it would be worth checking to see if your website is mobile friendly and if it is not, then act now.
Check more of GetMediaWise https://www.getmediawise.com/
There are people out there who possess a lot of shrewdness when it comes to a PC. Whether this skill comes from your professional life or your hobbies it still pays to be aware, that unfortunately you can’t know everything. Therefore deciding to do your own SEO might end up being detrimental to your personal blog or business. Without a proper strategy set in place, or a true understanding of all the intricacies that make SEO difficult, your efforts may all be in vain or even harmful. So that being said here are a few reasons why you might consider hiring a pro to help your online business.
Time is money, friend
Time is the biggest restrictive factor in the universe, it won’t stop, slow, or bend the rules for us and we are all dominated by it. Search engine optimisation can absorb a huge amount of your time, I have even had clients spend so long trying to figure out SEO on their own that they almost forgot the trade they were trying to bring in business for. Hiring a company dedicated to this means they can spend their time and experience working for you when you are concentrating on what you do best.
Tools! Tools! Tools
Search engine optimisation companies usually invest a lot of money in the right tools to increase efficiency and accuracy. Like any specific trade, these tools come with a hefty price tag. SEO companies can afford this expense because it allows them to put their strategies in place quicker and manage the process of bringing your website up in the search engine ranking pages (SERPs).
Cost Effective? I Think So
I have already mentioned that SEO companies pay for expensive tools saving you on the purchase, while this saves you money this is not the true marker of saved cost. The true wallet/purse saver is when you look at the cost to return ratio. If you have done a little bit of research you will find that SEO is one of the most cost effective return on investments you can make when it comes to advertising. 4 Billion Searches are made every day on Google and 70% of those click on organic search results rather than paid ads.
Bring Me Those Leads
With all the traffic the internet can bring through your website it is almost guaranteed to increase sales. 60% of people click on the top 3 organic search results, this is why an organic SEO strategy is so important. If your product is getting a lot of search volume it pays to convert that traffic into visitors.
Click here to know more of GetMediaWise
When the phrase ‘Online Reputation Management’ is raised in conversation, a common misconception is brought to light. Some believe it’s an additional act attracted to social media marketing (SSM) practices or even something as broad as a public relations thing. In reality it’s encompasses both, However it substantially moves beyond this simple scope often at an unprecedented rate.
In the current business environment the Internet has forged; a sole trader is often found to be on a level playing field with their multi-million pound counterparts. However, it is often the case that little or no attention is drawn to their online reputation. Often organisations completely overlook an integral part of brand royalty or simply have no idea how much it can impact their business and sales.
When considering the value of a brand’s perception within the eye’s of its consumer, the impact the internet has on such a perception is often astonishing. Simply the need for maintaining a good perception is something companies of all sizes can benefit.
So what is online reputation management?
In a nutshell online reputation management is simply about influencing and controlling the perception of a business or individual online. Looking to increase interest and counter negative perceptions through a mixture of online marketing methods including SEO, PPC, Email Marketing, Content Marketing and more. So why is it important? well.
In a short passage of time, the internet has shifted position from being a valued reserve of information to a essential life resource. A tool often used in passive nature has now become predominately about engagement. In the past companies invested little or no time engaging directly with their audience through this medium. Often acting in a passive manner they would frequently miss the opportunity to actively express their voice to a highly engaged audience. Simply the communication landscape was autonomous and approached the audience with a top down approach.
Thankfully the entire situation has changed. We now find ourselves in a realm where businesses are actively engaging with their audience. With more regular interactions on social networks and company blogs, the audience is now able to communicate their opinions directly with the organisations.
Within the modern business environment engagement is undoubtedly a key principle to the success of any organisation. With the size of a company having little bearing on the opportunities for new prospects, clients, customers, etc… actively taking about you.
Whether they write a tweet about you or a Facebook post or write an engaging comment on your blog. The audience can create a feel good buzz around you. However, such material can fall either side of the fence. It can often be uplifting and a great promotional tool, but it can unfortunately also follow the dark and unsavory path in which comments can create a negative perception. In which a member of your audience can actively damage your online reputation through their interactions with you or about you.
If you think this is something you can forget about or even pretend it doesn’t occur. Then I would highly recommend you wake up and drink some strong coffee!
Your audience is actively influencing your brand’s reputation online at a second by second rate. You cannot simply ignore people’s opinions or reviews on your products and services. To do such a thing is simply enabling your competition to chip away at your companies tombstone. It may take months or even years, but your reputation is the most important influence on the success of your business.
In closing a bad reputation online can hold dire consequences for your business. There is growing need to counter such negativity in order to increase your brand’s reputation within the minds of the consumer. If you choose to simply ignore it, It won’t suddenly vanish from existence. When an item is published online it is often represents a stain that doesn’t wash off or disappear. The active management of your reputation online is essential to counter negative opinions and will enable you to provide a better service to your dishearten customers if actively incorporated into your marketing plan.
The ways SEO can benefit your online business are numerous. Search Engine Optimisation encompasses everything from reputation management to just a simple increase in traffic flow. SEO is unique in an advertising sense that it connects you with people seeking you out already, this is hugely advantageous to any business.
Search engine optimisation can also be used to propagate awareness of your brand online. Anything from local awareness, even to an international scale. SEO does this by focusing on getting you to rank highly for brand or keyword related search terms.
SEO is a 24 hours 7 days a week endeavour. It will work for you when you’re sleeping as search engines never rest. Once you’re brand is recognised on the first page for keywords of your choice it will continuously bring in visitors seeking what you offer.
Being in the spotlight for your keywords naturally means more sales. Expanding your business to reach hundreds, thousands or in some cases millions of people who are seeking your product will result in increased revenue.
Pay Per Click is ubiquitous with online businesses, unfortunately many businesses aren’t aware of all the nuances of ad management, split testing and landing page optimisation. This could save massive amounts of money on their campaigns. Thats where SEO companies come in, they can offer their vast experience with ad campaign management.
Long term cost for pay per click is reduced through keyword optimisation. Pay Per Click judges your ads based on the quality of optimisation of your website. This means that if your website is poorly optimised the cost of running your ads will always be at the apex of ad bidding. Hiring an SEO specialist to optimise your website for your keywords will reduce the amount of money coming out of your budget to get those customers on your website. Eventually you could get rid of cost per click all together. If you’re website is already ranking first for your chosen keywords, Then PPC is no longer needed. Long term SEO can achieve these results.
However keep in mind when you hire an SEO specialist, that it’s like any other business there are always going to be people who will sell poor quality service, for premium prices. SEO evolves like any living being over time. It constantly changes and can be every bit as disastrous for your business as it can be profitable if not handled carefully. Hire an SEO company that care for your brand and can provide a clean service. Black hat SEO is very popular in the underbelly of the search engine optimisation world and if not carefully monitored can destroy your chances of online visibility.
Being a UK born company GetMediaWise are proud to stand out from rogue SEO agencies that want to take your money and offer very little or nothing in return, in some cases even damage your brand. GMW will always strive to go one step further to achieve your goals. Our online marketing team marketing team is ready to handle anything that is thrown at us.
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