• Case Study: Can social media signals make a website move in organic search?

    We are currently setting up a case study where we have taken one of our affiliate site that’s currently ranking 3rd in the search engines for its main keyword. This site has had no real social signals sent to it.
    For those who don’t know what social signals are; if someone mentions you on a twitter update, for instance;

    In this instance, the social signal would be to the URL that is linked to the status – my b-daily articles. The same applies to Facebook updates, Pinterest pins, Linkedin Statuses, etc. Anything that points back to your site on a social site is classed as a social signal.
    One of the reasons for this study is because we have noticed sites that have hardly any backlinks but are very active on social media networks have been ranking quite highly within the search engines. So we wanted to create our case study to see if it could help push a website that has become stagnant in the search.

    So what are we doing to get hold of social signals?

    We have a few tools that we will be using; I won’t mention them on here as they are some secrets we like to keep private.
    The other places where we will be gaining the majority of social signals is fiverr.com we are searching for social signals and finding gig’s that have good reviews.
    Our aim will be to send around 10-20,000 social signals of the next week. Ideally we will look to send anything between 1-4,000 per day.
    I will update this post with our latest amount of social signal’s that have been sent and the influence it is having on the search.

    Update 1 – 06/03/2015

    We have purchased over 5000 social signals day 1. We have sent them all to the website. I will let you know the results once these have been published.
    Current rankings before social metrics have been acquired:
    Keyword 1:  3rd
    Keyword 2: 10th

    Update 2 – 07/03/2015

    I have purchased two lots of social signals now.

    Keyword 1: 3rd
    Keyword 2: 9th – +1 Spot

    Social Updates


    Update 3 – 11/03/2015

    Keyword 1: 3rd (No movement yet)
    Keyword 2: 8th (+1 since last update)

    Social Media Signals - Latest Update

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  • How is SEO different from SEM?

    For those of you who do not know what SEO is yet or are still in the learning stages, I will link you to some material later on in this article. For those of you who are up-to-date; many people ask how SEO is different to Search Engine Marketing (SEM).

    SEM can include a whole range of different techniques. It is not necessarily different, in fact it is more or less considered the same. Search engine marketing accounts for the wide variety of techniques used in ranking a website, as well as other types of marketing for example Pay Per Click. Whereas, the definition of SEO is optimisation of a website that help improve its rankings in search engines.

    Want to learn more about SEO? Then follow the links below and I will do my best to give you an oversight.

    Know more of GetMediaWise SEO Services click here..

  • Things To Be Aware Of When Looking For A Search Engine Optimisation Specialist

    Since the 90’s, a growing number of people have been turning to the Internet when seeking out business. So if your business is online, regardless of how good your website is, if it is not well optimised – then you aren’t getting a lot of traffic. Web traffic is the lifeblood of your online business. You need customers in your online shop in order for it to be profitable, the more customers you have the better it is for you. This is where hiring an S.E.O specialist comes in handy, they can help direct all that precious traffic towards you and your brand.

     Unfortunately with the rise in need of S.E.O services there has also been a rise in the number of poor quality search engine optimisers, who instil a sense of mistrust among business owners through their bad practices and dangerous techniques.

     It’s important to have the right idea of what you want out of an SEO Specialist. You should not be coming toward the situation with the intent of just paying for somebody to do optimisation work. You should look at it like you are hiring somebody who understands your business to help push your online presence; you should consider them an employee of your company, somebody who is focused on making it grow online.

     Your online goals should always be to aim for the first page, as a percentage, almost nobody goes to the second or third page of Google to seek information, as people have begun to trust Google to deliver relevant information. 60% of people will find what they are looking for in the first 3 websites on the search engine ranking page and will cease their searching.

     When you have the initial discussions with your chosen SEO provider make sure you both understand what keywords you plan to go ahead with. Many times going after the big fish keyword is not the smartest idea. These keywords can take a LOT of money to rank highly for and might not always provide the return on investment you’re looking for. There are plenty of smaller keywords that are longer tail that can make money for you too and any good SEO provider will know this.

     Guarantees are a myth in the SEO game; any search engine optimiser who tries to sell you this fantasy is probably taking your bank account for a ride. Search engine optimisation by default is a breach of googles terms and conditions so there is always the risk of having a negative affect on your website. However that being said a good SEO professional would minimise this risk by using the quality over quantity metric. Quality backlinks from strong websites related to your niche that do not spam, is far more important than having 1000’s of backlinks from unrelated spammy link farms.

     Have a good idea of what your S.E.O provider will be doing for you, there are many ways search engine marketers will boost your online business. The two main forms are on-page SEO and off-page SEO. On-page SEO is the practice of tweaking your websites content and structure to provide better consistency for your keywords through your website and making it easier for google to crawl your pages. Off-page SEO is anything that does not directly happen on your website, for example getting backlinks in the form of blog comments or guest posted articles.

     The main things that will tip you off to a good SEO rather than a bad SEO are. Their interest in your business is key, a good SEO will want to have a discussion with you about your goals and will do extensive keyword research on your niche to see what you can realistically rank for. A bad SEO will reveal himself quickly by being very short on the conversation front. Generally they’ll ask you for 3 keywords you want to rank for and the URL for your website. This is an indication that they’re just in it for the money and they will sign you up to some sort of software that will just scan the Internet for unrelated spammy websites to give backlinks.

     The information I’ve provided should be sufficient enough for you to choose between your SEO providers, make sure you’re getting what you pay for.

    Learn more of GetMediaWise https://www.getmediawise.com/

  • A Superb Article by Harvard Business Review

    An interesting article in the Harvard Business Review on how to better motivate people. The piece suggests that Maslow’s Hierarchy of needs is outmoded and whilst your basic needs, food and somewhere to live, although they are nice to have, are not key drivers when it comes to getting the job done.

    Researchers have found that more powerful influencers are in fact autonomy, relatedness, and competence – ARC.

    The core message is mind your language, or in other words, ensure that what you or your company say is aligned with ARC.

    Now just before you go crazy and tear into your website, why not contact us and let us help you to ensure that your message touches the hearts and minds of your employee’s and your customers.

    Read more of this at https://www.getmediawise.com/

  • GetMediaWise move into a brand new office

    GetMediaWise, a leading online marketing and SEO company, based in England, has moved into a new office in Newcastle Upon Tyne. For the past five years we’ve been a major competitor in the North East and with further expansion into Newcastle, we look to compete to be number one. The new office is situated in the Cobalt Business Exchange (CBX), a 120,000 sq ft independently serviced office.

    By opening an office in Newcastle, we will continue at the same level of quality service whilst also building new relationships. Moving forward, the expansion also targets the development of company growth whilst maintaining its fundamental focus on close customer relationships.

  • The ever-changing world of Search Engine Optimization

    Think you know SEO? Search Engine Optimization seems to be ever changing. It’s a game that has long been characterized by fast change and fluidity that continues to transform. There are techniques that were once considered to be the best practice, but are now crippling and ineffective. Now that we have moved into 2015, we’ve decided to take a look back on some of the ways that SEO has evolved.

    Google, the most popular search engine, changes its algorithm hundreds of times each year. It’s difficult to stay up to date on techniques that are in a constant state of change. One thing to pay attention to is content creation. When someone tries to search for something online, a search engine like Google aims to provide them with the best, most relevant answer. Articles with good SEO will use things like keywords to make their content appear in relevant searches.

    Another important part of SEO is site usability and user experience. These things are important because search engines use the information to determine how people interact with websites, thus contributing to the quality of the site in the eyes of the search engine. Usability and user experience are indirect influencers on search engine ranking success. When a visitor has a more positive experience, it increases the chances that they will share or revisit your site. You should focus on building a site that is easy to use, navigate and understand.

    If you’ve never heard of conversion optimization, you should learn more about it. This is important because it can increase the return on your SEO investment, and converting a higher percentage of your traffic is far more cost effective than attracting a larger number of visitors. It focuses not on attracting more visitors to your site, but on capitalizing on already existing traffic by getting visitors to take a desired action once they have arrived.

    In the current landscape, achieving a strong online presence requires implementing a multifaceted, cohesive and integrated SEO strategy. One thing stuck out as a good practice in the past is guest blogging. This is sometimes used as a way to build inbound links to your site. Inbound links factor into your site’s ranking in search engines. This is not a bad practice, but you should be wary of spammy guest blogging. Guest articles is a great way to drive traffic, increase sales, and grow your brand. We aren’t trying to say that you shouldn’t guest post. Instead, we’re stating that it is becoming spammy in some cases. A lot of times, you’ll get someone who wants to do a quest post, but just to get a backlink from your site. Links going in and out of a site a factors in search engine rankings. However, you should avoid linking to sites that do not have content that is relevant to your site or your readers, it will likely just be discounted by search engines and could negatively affect your rankings. Whether you are guest posting somewhere else or someone is guest posting on your site, the content should be high quality and relevant, this goes both for the site that is linking in and out.

    GetMediaWise services? Click here..

  • Are There Any Web Design Firms in Croydon

    Croydon does not only house high rise buildings and prominent company buildings such as the Nestle Tower, it also houses web design companies, which you can categorize from A to Z. With the changes the world is experiencing, Croydon is not falling behind.

    Web Design has set the trend in online business. Almost every company you know of has set a website. Web design is very popular as it gives small companies the opportunity to appear bigger in the eyes of their target audience. With the rise of social media, the internet has become the playground of businesses, both big and small. If you are planning on setting up a web page for your business, you might just find what you are looking for in web designers based in Croydon.

    There are different shops and department stores sprouting in the face of Croydon. As you can see, the business industry is very cut-throat. Many businesses come and go. One way of protecting your company from extinction is by establishing a web page for your company. A web page, created by web designers, can help your company exposure, availability, and credibility. Contact your local web design firm in Croydon, and seek professional help. Set up an online shop and make your products and services available in just one click. Making your services and products available online gives you a fighting chance to survive in the already bloody ocean of business. Investing in web design is a wise step for you to take. So, start jotting down your web design idea, search for web design firms available in Croydon, and push those buttons on your telephone.

    Every nation, and every country, has never been the same. Everywhere you look, and every turn of your head, what you will see is a change ñ from dirt roads to pavements, from simple poster to a professional web page. These changes are brought to you by modern technology. And as long as technology continues to progress, you will continue to experience change.

    Know what GetMediaWise has to offer click here..

  • Are There Any Available SEO Companies In Berkshire?

    Berkshire is a small county in the west end of London. It is known for the Windsor Castle where King Henry VI of England was born. Berkshire is also popular for housing popular actors, actresses, and monarchs. Additionally, a simple search in Wikipedia or search engines will tell you that Berkshire houses United Kingdom’s largest business park. It would never come as a surprise that Berkshire will soon house the largest SEO industry in the UK.

    Search engine optimization is the latest trend in obtaining organic and natural, and free web traffic for a website. It is free because the traffic is brought by web content or articles. These articles can be published in electronic magazines or article directories online. Publishing is free, all you need is to find a website, which hosts web contents and articles, paste or upload your content and article, and click the submit button.

    The SEO industry is budding established firms and new upstart firms. If you hit the search button of on Google or MSN, you can see SEO companies are all over the world. If you are looking into tapping the market, you can easily do so. In Berkshire, SEO consulting companies are all around and some even provide SEO training. This creates an opportunity for you to be an expert in the industry, and soon, you can establish your own SEO consulting firm or work for the most profitable SEO Company around.

    Increasing your web page traffic can be done through search engine optimization. For your localized business in Berkshire, you can easily talk to experts and find that expert SEO firm suited for your web page needs. If you still don’t have a web page to begin with, some SEO firms do not only offer search engine optimization service, they can also offer you web design and development services. You can be assured that you will find at least one SEO company in Berkshire, which can offer you more than just an SEO.

    Know more about us. Click here..

  • We are off to Google HQ in London!

    Karl Hudson and our new intern, James Roberts, are off to Google HQ in London to give a presentation to 15 different company founders. The presentation is about the benefits of SEO and PPC and how effective both can be on limited budgets.

    We will post some photo’s from the event later on today.

    Learn more about GetMediaWise https://www.getmediawise.com/

  • SEO Tips for Businesses

    As a business owner, you need to get your business the maximum exposure it can get so that you can be found online and generate new customers. SEO or Search Engine Optimization can help you get that exposure and visibility in search engines and is your first step in establishing your identity and building brand awareness.

    Try these SEO tips to boost your website’s traffic and increase your chances in getting potential clients and increasing sales.

    First thing you can do is to register with Google and Bing webmaster tools and submit your sitemap. This provides information on your website’s visibility in search engines. You will get email notifications if there are problems or updates in the status of your website and get crawl error reports if search engines cannot read your website because of DNS, connectivity, or access issues.

    Now, register with Google Analytics as this gives you information from the users’ view and shows you what your visitors are doing. If you understand how users interact with your website, you can improve the quality of your content and give them a better user experience.

    Register your business with Google Places for Business. Google Places can help your online presence by helping people find your business easily on the internet.

    Your titles and descriptions should be keyword-rich so that your website will rank higher with the keywords people will search for that’s related to your products or services. Keep your title tag under 70 characters and include your city and state, 1-2 keywords, and your business name. Use your keywords as anchor text in your content and link them to a page in your website that’s related to it. This helps users find relevant content on your website and lets search engines associate keywords with landing pages.

    Implement Google authorship and Google+ for business to your website. Bind your Google+ profile with the content you publish online and bind your Google+ business profile with your website. This increases website trust and increases click-through rates because people will likely to click the link with a verified author.

    Create a great user experience while implementing these SEO tips. Remember not to over optimize your site. Your website should be for your users first, and then the search engines.

    Read more of this at https://www.getmediawise.com/

  • SEO Writing For Beginners – A Comprehensive Guide

    If you are new in the field of SEO writing, here are some guidelines for you to jump start your career:

    Before Writing

    Before you start on anything, you should ask yourself why you are writing the article. You should be clear about your reason and be definite. You don’t want to confuse your readers because your article is also confusing. Additionally, you should know whom you are writing. It is very important because in knowing your targeted audience, it will be easier for you to conceptualize the content of your article, and how to approach your readers.

    Your Resources

    Know what your target market wants and what they are looking for online. You can easily hit the search buttons on search engines to gather information on what makes your market niche tick.

    Make sure that your resources are reliable. You don’t want to be misled. Make sure that the case studies and polls you are using are from certified educational institutions or authentic private companies. Additionally, learn what strategies are used by high ranking websites pattern your strategies with it. However, make sure that you are not duplicating.

    Dig your fingers on SEO forums. They can provide you insights and information on the latest trend online. Experts frequent these forums to discuss tips and tricks on search engine optimization. It is a great place for you to start with.

    Keywords & Key Phrases

    Every industry has its own keywords and key phrases. Do your research. Your keywords are your bait to catch the attention of your potential customers. You and your employer should agree upon the keywords you should use. This way, you are sure that the words and phrases you are using are still aligned to the business.

    The Content

    The main goal for your content is to be informative and of great value to the customers. The most important thing is to make your content unique, simple, informative, and comprehensive. Always remember that you are writing for your readers, your potential visitors, and the products and services you have to offer. Additionally, make sure that you write your article to give search engines information so they can properly index you in the right category. As a whole, your content should have customer focus and should be friendly with search engines.

    Content Mood

    The content of your article should convey a “feel good” atmosphere. It is very important that your customer’s emotions are taken care of. Make sure that you are writing in a good mood as this will be reflected on your content. Involve your customers in your article by using personal articles like “we”, “us”, “you”. It is very important that you establish a connection with your customers.


    Read more of this at https://www.getmediawise.com/

  • Content Writing Service – How To Choose The Right One

    If you hit the search button in search engines for content writing services, you will be given numerous and hundreds of results. You may wonder which one is the best for you. Every service provider offers different things – they have a different focus and market themselves differently.

    Before you start your search for the best web content writer, you should first determine which you value. Here are some tips for you to land the right content writing service:

    • Start by creating a list of some possible topics. It is much easier to talk to a web content service provider if you have a ready list of possible topics at hand. It does not have to be the exact topic you want written, but general ideas of what you want written.
    • Make a checklist of the latest offering of the best quality writing services. There is always a downtime in every business venture. Take advantage of special promotions and great deals offered by quality content writing services. Look around and window shop. Don’t rush. Communicate with several providers. As much as possible, avoid discussing the price until you have decided that the writer is the best for you.
    • Negotiate with the price. Negotiate based on possible long-term relationship, not the quantity. More projects mean more profit for the content writer, and thus, they will give you special offers and discounts. However, make sure that the quality of the content will not be sacrificed due to the discounts you are getting. Most quality-focused writers will charge you high because they will also invest adequate time on writing the article content.
    • Outsourcing from other countries. Outsourcing is a trend now and is all over the business world. This is because it is cheaper, and sometimes, outsourced employees deliver the work better than the locals. However, do be careful in choosing whom you outsource. As mentioned above, don’t sacrifice quality. Make sure that there is no language barrier and that they can deliver quality content. Ask samples of their work. Check sentence structure and compare with grammar rules.
    • Test the service. Before entering into an agreement or hiring an article writer long term, you should test how they deliver the service and the quality of the work. Give them a couple of tasks for your web content. Assess if the writer meets and understands your requirements.

    Choosing the best and the right content writer for you is just the start of your web content. Add informative and valuable content in your web page and ensure an increase of traffic into your web page from the backlinks in the content.

    Learn more of GetMediaWise offers click here..

  • Is Search Engine Submission Necessary?

    The simple answer is no – search engine submission isn’t necessary. The majority of search engines nowadays (most notably Google) crawl and index pages by following links. Using that logic, a single inbound link from any already-indexed page will identify your page to the engine. Subsequently, if that page links to other pages within your site, they will also be indexed… and so on.

    For this reason, inbound linking is very important. In fact, acquiring back-links may be the most important of SEO. In theory though, a website owner shouldn’t have to ’scout’ or ‘hunt’ for links. If the presented content is of interest, useful, and/or important, there is a natural tendency among web users to link to information. This is the basis for the Google PageRank algorithm.

    With all due respect, submitting your site to the search engines can’t hurt. Plus, it only entails about 5 minutes of added work assuming you only submit to the big guys. And once is enough… you don’t need to submit your site more than once. It doesn’t help or get your site crawled any quicker or more often.

    It should be noted that submitting your site to Google, Yahoo, MSN, and many others doesn’t cost a fee. Many SEO companies assert that you need to pay to be indexed. This isn’t the case and I would stay away from these companies. They are money hungry and aren’t looking out for your best interest.

    Would you ever consider going on a vacation across the country without bringing a map? It is hard enough to find your way in some places with a map. How hard would it be if you tried this adventure without one? Yet, this is exactly what people do every single day in the online world. They tried to build their own businesses online without having a roadmap to success. Then, after months or years of just wandering around online, they give up in frustration and quit. They walk away saying that the Internet doesn’t work for them. The reason it didn’t work is that they didn’t pick up a map and follow it!

    You don’t have to end up lost in the online shuffle. Below I will give you ten steps to help you map out your course and get you started in the right direction. It isn’t everything that you need to know by any stretch of the imagination, but it will give you a basic foundation to build upon.

    Consider it your beginner’s map to Internet marketing profits.

    1. Choose a targeted market

    The biggest mistake most people make when starting a business is that they choose a product and then try to find people who want to buy it. If that is the direction you are starting from on your journey, then you are going the opposite direction from your destination. Wise businesses operate from a different concept. They pick a market first, and then they pick a product those people are searching for. In other words, instead of trying to find leads to sell their product to, they find targeted leads and then ask them what they are wanting to buy.

    Don’t even consider starting a business until you know exactly where you are going to get your leads from. Think targeted customers first. Then, you can come up with a product for those individuals. Would you rather have 1,000 hits a day at your site of a general audience OR 10 hits a day of people who are desperate and willing to pay any price to buy your products? If you are smart, you will choose the people who are ready to buy!

    2. Develop a Product

    Next, you need to develop a product or service for this market. Don’t just jump on the bandwagon of affiliate programs when you come to this step. There are three major ways to selling a product online:

    a. You create your own exclusive product.

    This is the best opportunity you have. If you develop your own product, you can pick it’s price, sell reprint rights to others, set up an affiliate program, etc. Don’t tell me you can’t do this. Tens of thousands of innovative entrepreneurs have used their own information products to get their careers started. You can to.

    Throughout your life, I am sure that there is something you have learned that you can share in a How-To product. Maybe you know someone else who has the right knowledge for a How-To product and you could offer to help them create a product if you both shared the rights to it. Don’t just jump past this opportunity and say it can’t be done.

    b. You buy the rights to a product or you JV for an offline product.

    You can buy the rights to successful products for $500 – $20,000. If someone else has created a product that you know your targeted market is interested in, offer them a large up-front fee for the rights to it. This way you can get your own product and never have to pay a penny in royalties. You can also search through magazines your targeted market reads and look for products people are selling. Then, give them a call and ask for the exclusive Internet rights to their product for a certain percentage of the profits or an up-front fee.

    c. You join an affiliate program.

    If you are just starting out online, this can be a good choice. You do have to keep in mind though that it doesn’t offer quite the profit potential that creating your own product or obtaining rights to one has.When choosing an affiliate program, make sure that it is something your targeted market cannot be without. They absolutely have to have it. Also pay special attention to the profits you receive from each sale.

    If you are only be paid 5% commissions on the sales of $10 books, you will only be making 50 cents per customer. It would take 2,000 customers just to product $1,000 in profits. You cannot make money like this online! Look for higher priced products and higher commissions…especially commissions in the 25% or higher range.

    3. Create a USP

    Create a Unique Selling Position for your product or service. Too many companies are just trying to be me-too companies online. You cannot be just like the next guy and expect to make a profit in a global economy. Just going to the next guy’s web site to order is too easy for your customers.

    You have to create a Uniqueness to your product or offer. What can you offer that no one else can? Can you offer better guarantees, better customer service, more technical support, faster shipping, or lower prices. Think of something that will set you apart from all of your online competitors and tell in complete detail what it is.

    4. Pick a Domain Name and Hosting Service

    The next step is to pick a domain name that describes your company, USP, and offer. Try to keep them as short and descriptive about your business as possible. Avoid using dashes or misspellings of your product. Both of these things will cause people to leave out part of your domain if they type it in. Someone else will be getting free traffic that you worked hard to obtain.

    For hosting, I personally choose to use Virtualis since they have the Fastest customer service and technical support in the industry. Test them out. They will respond to you within the hour…anytime 24 hours a day. No other company I have ever been with has even come close!

    5. Develop a Customer Friendly Site

    The next step in the process is to develop your web site and put it up for the world to see. If you are planning to own a full-time Internet business, I recommend that you learn how to design the site yourself using one of dozens of programs which are readily available at any software store.

    You will save so much money if you can do the work yourself on just the editing alone as your site grows. If your main business is offline and you are just adding a secondary income, then you may want to consider having a professional do your site for you.

    When designing your site, keep the customer in mind always. Provide order forms for online credit card orders. Make all of the links easy to understand. Try to keep your site simple. Think like a customer, not the business owner.

    Your customers are not nearly as interested in your business as you are. Make sure to put the benefits of your site and your USP right on top of the site. More than half of the web surfers never drop down past the first screen full of information. So, you have to give them the information they need as quickly as possible. The rules for any type of business are Benefits, Benefits, and more Benefits.

    6. Offer a Freebie

    One of the major keys to developing traffic and sales at your site is to always offer some type of freebie as a drawing factor. For example, I offer dozens of free reports, weather reports, news, and more. My greatest drawing factor throughout the past 8 months though has been the two free e-books which we offer on our site to people who subscribe to this newsletter.

    You need to come up with a freebie no matter what type of business you are in. Create a free report and give it away. Add in a message board or some other type of CGI program on your site. Give a free demo of your software. Create something that you can give away for free on your site to draw in the visitors.

    7. Start Your Own Opt-In List

    Almost every full-time Internet marketer I know has developed their own Opt-in email list of some type. For most of them, it is a weekly newsletter they send out by email. For others, it may be a Tip of the Day. Other people might just have a list that they send out important updates to.

    No matter what you choose to do, odds will be on your side if you concentrate on building a list of loyal email subscribers. Very rarely do customers purchase from you the first time they visit your site. Most of them will get on your list, hang out for a few weeks or months, and then they buy from you. They have to get to know you before they are willing to spend their money with you.

    I have found that the most effective leads come from offline advertising. For example, you could purchase ads in a popular targeted magazine for your business. You could also purchase a postcard in one of the card decks. Start up a co-op and get 10 other people to advertise with you and run your own ads for free. Offline leads which come to your site often turn out to contain a much higher percentage of buyers than any of the online advertising methods.
    Once you put our short 10 step outline together you have a basic map to creating your own Internet success story. You wouldn’t consider going on a trip without a map. So don’t try to go it alone online without a map.
    Terry Dean’s Brand New Fr-e eBook, “10 Quick and Easy Ways to Increase Profits to ANY Web Site Overnight!” Reveals More Time Tested Proven Internet Marketing Secrets Than 99% of the Paid Products Available…Showing You Step-By-Step How to Increase Your Traffic, Drop Your Expenses, and Drive Your Profits Through the Roof

  • Can Any Inbound Linking Hurt My Ranking?

    The answer is simple – inbound linking cannot hurt your search ranking. How is this known for certain? Well, for one, if inbound were to hurt your rank, your competitors would continually link to your site from link farms. Such a scenario is beyond your control. For this reason, Google cannot penalize your site for any inbound linking.

    On the other hand, you can be penalized for illegitimate external linking. It is highly advised that you not link to any website or group of sites that may be involved in shady or unethical search practices. Doing so could result in being black-listed by Google, ultimately ruining your SEO strategy. Avoid this situation at all costs and ensure that all external links point to trusted and reliable sources.

    Having been involved in the internet industry for a large part of my working life, I have spent a lot of time researching and browsing the internet and reading websites, mainly for client design research, but also for occasional personal use. The one thing that I find most disappointing, is the apparent lack of thought going into website creation and it’s purpose, which in turn creates a missed opportunity for many e-businesses to become successful.

    My personal perspective on e-businesses and their websites, is that if they don’t take pride in their websites and show to their customers a passion for what they do, chances are, they won’t take pride in their products, and the passion for providing good customer service will also be missing.

    What you must remember, is that your web site is a direct reflection of you and your business. The appearance of your site is the most important factor in determining your potential success rate. In short, if your site doesn’t look professional or pleasing to the eyes at first glance, the majority of people will assume your products and/or services to be of similar poor standard.

    At the other end of the scale, you could fall into the trap of going overboard with the design and over complicate things with incorporating high costing flashy graphics. You may end up with a great looking and highly aesthetic web site, but the danger with this is that your site may prove unreliable and at times may take too long to load. There is nothing worse for a customer than trying to visit a slow loading site, and most will close the browser window in complete frustration. As i’m sure you will be able to work out, this will ultimately cost you business.

    The other major consideration (if not the most important) when designing a website is your content. Not just links, but content with passion, relativity, and understanding to the customer. When someone is searching for something in particular and they visit your web site, they’re visiting for a reason. Your site has something they want, Whether this be your product, service, and/or information. If they are unable to obtain what they’re looking for, they move on to the next site and so on. To be able to get your visitors to stay and look around your website, you must give them a reason to. Providing them with quality content will achieve this goal.

    There have been countless other lists and articles on the subject of website designing mistakes, but I have compiled my own list, from a designer’s perspective, of some pitfalls to look out for when considering either designing a website or purchasing a template. Remember that the simple, clear, informative and well designed sites are the most successful. If you are a current e-business and your sales aren’t what you had hoped, consider the above and take some time to look openly and honestly at your site. Spending money on improving your website is a much better investment than throwing money away on trying to advertise and market a site that just isn’t good enough to sell your product or services.

    If you are looking for a template or a custom designed website, be aware of the above and be prepared to ask your chosen designer or template provider questions to ensure that your hard earned money doesn’t go to waste on an inferior design, which contains any of the above. Asking questions won’t cost you a penny, and in doing so could actually save you a lot of money over the long term. Getting your website right first time is vital in terms of saving money and time. The earlier your website is up and running properly, the quicker you will be able to reap the rewards of a successful e-business.

    The prime mistake Newbies make is to put their website name into the Anchor Text. Unless your website contains your keywords this is a waste of a perfectly good link. Remember that Google puts a very big importance on those Anchor texts and they should always use your keywords.

    The second mistake is trying to put every single keyword into your anchor text and give that to everyone. There are two mistakes with this technique. 1.) Google assigns weight to each word in anchor text so if there are a lot of filler words (common in long sentences), they will “dilute” your target words.

    According to two recent surveys, conducted by Forrester Research and Gartner Group, ecommerce sites are losing $1.1 to $1.3 billion in revenue each year due to customers click- away caused by slow loading sites. If a page takes too long to load, your potential customer will not wait. Ultimately costing you business.

    Make sure you include proper META tags in the HTML of each page of your web site. META tags are HTML code that enable the search engines to determine what keywords are relevant to a specific site. About 80 percent of all web site traffic originates from the eight major search engines. It would be a good idea to make sure you’ve done your homework and fully understand how to optimize your web pages prior to designing your site. This will save you a lot of headaches in the long run. For further information on META tags read the tutorial entitled, “Building Your Site.”

    Be cautious when selecting your background and text colors. Busy backgrounds make text difficult to read and draw the attention away from the text. Always be consistent with your background theme on each page of your site. Your site should be nicely organized and uniform throughout. Keep in mind, colors affect your mood and will have an affect on your visitors as well. Bright colors such as yellow and orange, cause you to become more cheerful or happy, while colors such as blue and purple have a calming effect. Dark colors such as brown and black have a depressing effect. A good rule of thumb would be to use colors based upon the type of effect you’re trying to achieve.

    Your main page should specifically let your visitors know exactly what you’re offering. How many times have you visited a site and never figured out exactly what they were selling? If your potential customer can’t find your product or service, they definitely won’t waste a lot of time looking for it. They’ll go on to the next site and probably never return. They’re visiting your site for a specific purpose. They want something your site offers. Whether it is information, a product or service.

    Design your site to be easily navigated. Place your navigation links together at the top, bottom, left or right side of the page. Use tables to neatly align your links. If you are planning on using graphic buttons to navigate your site, keep in mind that with each graphic you add to your page, it will take that much longer for your page to load. If you only have a handful of navigational links, using graphic buttons will be fine. If you have over six links, it would be wise to simply use text links to keep your load time down.

    If you must use frames, use them sparingly. Frames, if not properly used, can make your site look unprofessional. Avoid making your visitors have to scroll from side to side to view your content. This can be very irritating and cause your visitors to leave. If you must use frames, offer your visitors a choice. Frames verses No Frames. Try to keep the number of clicks required to get from your main page to any other page on your site down to four. Keep in mind, your visitors may enter your site from pages other than your main. Always have good navigational links on every page and place your company logo on each page.

    Design a quality e-book to give to your visitors. It’s not as difficult as it sounds. If you can create a web page, you can create an e-book. The focus of your e-book should compliment your web site. Simply write about your passion. If your passion is sales, then you could share some of your knowledge and experience by designing your e-book to provide a complete sales training guide. If your passion is home based business, you could write an e-book about how to start your own home based business. If you’re writing about your true passion then you shouldn’t have any trouble coming up with something to write about. For further information on e-books, read the article entitled, “How to Create an E-book and Drive Massive Traffic to Your Site by Giving It Away.”

    Having been involved in the internet industry for a large part of my working life, I have spent a lot of time researching and browsing the internet and reading websites, mainly for client design research, but also for occasional personal use. The one thing that I find most disappointing, is the apparent lack of thought going into website creation and it’s purpose, which in turn creates a missed opportunity for many e-businesses to become successful.

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  • The Importance of Anchor Text in Back-links

    The importance of anchor text with respect to a linking strategy cannot be overstated. Back-links are a huge part of the search engine algorithm. When initiating a linking campaign, it is vital that external sites link using the appropriate keywords and terms in the anchor text.

    Almost always, linking candidates will use the company name as anchor text. This does not provide any type of description of the target company’s products or services. Sure, it may be great for branding purposes, but it isn’t usually needed. In most cases, companies already rank very high (if not first) for searches that incorporate their brand.

    Here is an example using fictional company “Acme Plumbing Supplies”:

    Most people will link simply using the terms “Acme”. This is alright, but it does not describe the company’s products or services, nor provide any context. By adding the word “plumbing” or term “plumbing supplies” (i.e. “Acme Plumbing” or “Acme Plumbing Supplies”), you may be able to drive additional traffic that may not have otherwise attained the corporate site.

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  • Absolute Links vs. Relative Links – SEO Value

    The debate between absolute links and relative links continues to live on in the SEO world. The individual significance of each has been contested, but it is widely regarded that absolute links provide better SEO value on the whole than relative links.

    Many believe that absolute links have less potential for getting messed up when search engines index your page. It shouldn’t really make a difference, but many conclude that this is reason enough.

    Furthermore, content scrapers and RSS services may ‘repurpose’ your content legitimately (or not). In either case, shouldn’t a proper back-link be attributed to your site? This situation favours absolute links. Although this is a minor argument, it’s still worth considering.

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  • Incorporation of Company Branding and SEO

    SEO is not an exact science. This becomes apparent when trying to incorporate both SEO and branding into a strategy. This process is finicky to say the least. On the one side, SEO deals with the placement of keywords and phrases. On the other side, branding deals with company loyalty and culture. Incorporating both sides dilutes the prominence of both. But eliminating one or the other may not meet all strategic and marketing goals.

    Once again, it should be emphasized that SEO is a series of guidelines rather than an exact science. Having said that, the following recommendation can be used to satisfy both sides of the equation. In general, keywords and phrases (i.e. SEO) should remain the focus of any early-stage company, while the incorporation of company branding should appear later in the evolution. This is simply a general statement and should not be taken word for word.

    The reasoning is pretty straightforward. At first, no-one knows the name of your company, but perhaps they are searching for your products or services. In other words, you want to target keywords and phrases that focus around your offering rather than your company. As you build loyalty and credibility, branding becomes more important. It’s at this point that you may want to incorporate corporate messaging to strengthen the relationship with customers and instill trust in your brand.

    One final thought about branding: if a searcher types in the name of your company, they are likely to find your website anyways. This is due mostly to anchor text and back-links. Therefore, optimizing for the company name is rather insignificant in most cases.

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  • Strategic Use of Images in Search Engine Optimization

    When assessing page structure and layout, there is a subtle, yet strategic way to use images in an SEO-friendly manner (beyond ALT tags) that improves your search rank while allowing you to integrate the necessary marketing message(s). Confused? Let’s look at an example:

    Suppose you operate a travel site and you want to optimize a given page for the term “Las Vegas hotel”. Suppose that you also want to include an enticing marketing message such as “Book now and save 20%!”. The aforementioned tagline lacks descriptive text, but possesses persuasive characteristics. That being said, you may want to place the tagline in an image and the key phrase (i.e. Las Vegas hotel) in a header tag. This places emphasis on the desired term, yet still provides a marketing opportunity without compromising keyword consistency.

    In other words, images are a great place to insert marketing messages that lack the necessary keywords and phrases. Leveraging this technique will ensure that descriptive text is indexed, while less marketing jargon is overlooked. The combination of keyword-rich content and enticing messaging will satisfy both sides of the strategic equation.

  • Google now discounts all reciprocal links

    For a long time, reciprocal links have remained at the forefront of most inbound linking strategies. This is going to have to change. Google now discounts all reciprocal links. The algorithm has been altered to identify the exchange of links by two parties for the purpose of increasing their number of inbound links.

    The concept of reciprocal linking defies Google’s original intention with the algorithm. Quality content should attract links. The exchange of links is nothing more than a mutual agreement to unjustifiably promote others’ content with the end goal of promoting your own. Google doesn’t particularly like this (see Link Schemes).

    Some even claim that Google is now able to identify three-way linking schemes (i.e. website A links to website B, who links to website C, who links back to A). Whether this is true or not is hard to say. One thing is for certain though: inbound linking strategies should NOT be centered around reciprocal linking. This manufactured form of link creation is not well-received and is ultimately a waste of time. Instead, focus on creating unique, high-quality content in a given niche. The links will ensue.

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