How is SEO different from SEM?

For those of you who do not know what SEO is yet or are still in the learning stages, I will link you to some material later on in this article. For those of you who are up-to-date; many people ask how SEO is different to Search Engine Marketing (SEM).

SEM can include a whole range of different techniques. It is not necessarily different, in fact it is more or less considered the same. Search engine marketing accounts for the wide variety of techniques used in ranking a website, as well as other types of marketing for example Pay Per Click. Whereas, the definition of SEO is optimisation of a website that help improve its rankings in search engines.

Want to learn more about SEO? Then follow the links below and I will do my best to give you an oversight.

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