There are people out there who possess a lot of shrewdness when it comes to a PC. Whether this skill comes from your professional life or your hobbies it still pays to be aware, that unfortunately you can’t know everything. Therefore deciding to do your own SEO might end up being detrimental to your personal blog or business. Without a proper strategy set in place, or a true understanding of all the intricacies that make SEO difficult, your efforts may all be in vain or even harmful. So that being said here are a few reasons why you might consider hiring a pro to help your online business.
Time is money, friend
Time is the biggest restrictive factor in the universe, it won’t stop, slow, or bend the rules for us and we are all dominated by it. Search engine optimisation can absorb a huge amount of your time, I have even had clients spend so long trying to figure out SEO on their own that they almost forgot the trade they were trying to bring in business for. Hiring a company dedicated to this means they can spend their time and experience working for you when you are concentrating on what you do best.
Tools! Tools! Tools
Search engine optimisation companies usually invest a lot of money in the right tools to increase efficiency and accuracy. Like any specific trade, these tools come with a hefty price tag. SEO companies can afford this expense because it allows them to put their strategies in place quicker and manage the process of bringing your website up in the search engine ranking pages (SERPs).
Cost Effective? I Think So
I have already mentioned that SEO companies pay for expensive tools saving you on the purchase, while this saves you money this is not the true marker of saved cost. The true wallet/purse saver is when you look at the cost to return ratio. If you have done a little bit of research you will find that SEO is one of the most cost effective return on investments you can make when it comes to advertising. 4 Billion Searches are made every day on Google and 70% of those click on organic search results rather than paid ads.
Bring Me Those Leads
With all the traffic the internet can bring through your website it is almost guaranteed to increase sales. 60% of people click on the top 3 organic search results, this is why an organic SEO strategy is so important. If your product is getting a lot of search volume it pays to convert that traffic into visitors.
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For those of you who do not know what SEO is yet or are still in the learning stages, I will link you to some material later on in this article. For those of you who are up-to-date; many people ask how SEO is different to Search Engine Marketing (SEM).
SEM can include a whole range of different techniques. It is not necessarily different, in fact it is more or less considered the same. Search engine marketing accounts for the wide variety of techniques used in ranking a website, as well as other types of marketing for example Pay Per Click. Whereas, the definition of SEO is optimisation of a website that help improve its rankings in search engines.
Want to learn more about SEO? Then follow the links below and I will do my best to give you an oversight.
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Think you know SEO? Search Engine Optimization seems to be ever changing. It’s a game that has long been characterized by fast change and fluidity that continues to transform. There are techniques that were once considered to be the best practice, but are now crippling and ineffective. Now that we have moved into 2015, we’ve decided to take a look back on some of the ways that SEO has evolved.
Google, the most popular search engine, changes its algorithm hundreds of times each year. It’s difficult to stay up to date on techniques that are in a constant state of change. One thing to pay attention to is content creation. When someone tries to search for something online, a search engine like Google aims to provide them with the best, most relevant answer. Articles with good SEO will use things like keywords to make their content appear in relevant searches.
Another important part of SEO is site usability and user experience. These things are important because search engines use the information to determine how people interact with websites, thus contributing to the quality of the site in the eyes of the search engine. Usability and user experience are indirect influencers on search engine ranking success. When a visitor has a more positive experience, it increases the chances that they will share or revisit your site. You should focus on building a site that is easy to use, navigate and understand.
If you’ve never heard of conversion optimization, you should learn more about it. This is important because it can increase the return on your SEO investment, and converting a higher percentage of your traffic is far more cost effective than attracting a larger number of visitors. It focuses not on attracting more visitors to your site, but on capitalizing on already existing traffic by getting visitors to take a desired action once they have arrived.
In the current landscape, achieving a strong online presence requires implementing a multifaceted, cohesive and integrated SEO strategy. One thing stuck out as a good practice in the past is guest blogging. This is sometimes used as a way to build inbound links to your site. Inbound links factor into your site’s ranking in search engines. This is not a bad practice, but you should be wary of spammy guest blogging. Guest articles is a great way to drive traffic, increase sales, and grow your brand. We aren’t trying to say that you shouldn’t guest post. Instead, we’re stating that it is becoming spammy in some cases. A lot of times, you’ll get someone who wants to do a quest post, but just to get a backlink from your site. Links going in and out of a site a factors in search engine rankings. However, you should avoid linking to sites that do not have content that is relevant to your site or your readers, it will likely just be discounted by search engines and could negatively affect your rankings. Whether you are guest posting somewhere else or someone is guest posting on your site, the content should be high quality and relevant, this goes both for the site that is linking in and out.
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As a business owner, you need to get your business the maximum exposure it can get so that you can be found online and generate new customers. SEO or Search Engine Optimization can help you get that exposure and visibility in search engines and is your first step in establishing your identity and building brand awareness.
Try these SEO tips to boost your website’s traffic and increase your chances in getting potential clients and increasing sales.
First thing you can do is to register with Google and Bing webmaster tools and submit your sitemap. This provides information on your website’s visibility in search engines. You will get email notifications if there are problems or updates in the status of your website and get crawl error reports if search engines cannot read your website because of DNS, connectivity, or access issues.
Now, register with Google Analytics as this gives you information from the users’ view and shows you what your visitors are doing. If you understand how users interact with your website, you can improve the quality of your content and give them a better user experience.
Register your business with Google Places for Business. Google Places can help your online presence by helping people find your business easily on the internet.
Your titles and descriptions should be keyword-rich so that your website will rank higher with the keywords people will search for that’s related to your products or services. Keep your title tag under 70 characters and include your city and state, 1-2 keywords, and your business name. Use your keywords as anchor text in your content and link them to a page in your website that’s related to it. This helps users find relevant content on your website and lets search engines associate keywords with landing pages.
Implement Google authorship and Google+ for business to your website. Bind your Google+ profile with the content you publish online and bind your Google+ business profile with your website. This increases website trust and increases click-through rates because people will likely to click the link with a verified author.
Create a great user experience while implementing these SEO tips. Remember not to over optimize your site. Your website should be for your users first, and then the search engines.
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If you are new in the field of SEO writing, here are some guidelines for you to jump start your career:
Before you start on anything, you should ask yourself why you are writing the article. You should be clear about your reason and be definite. You don’t want to confuse your readers because your article is also confusing. Additionally, you should know whom you are writing. It is very important because in knowing your targeted audience, it will be easier for you to conceptualize the content of your article, and how to approach your readers.
Know what your target market wants and what they are looking for online. You can easily hit the search buttons on search engines to gather information on what makes your market niche tick.
Make sure that your resources are reliable. You don’t want to be misled. Make sure that the case studies and polls you are using are from certified educational institutions or authentic private companies. Additionally, learn what strategies are used by high ranking websites pattern your strategies with it. However, make sure that you are not duplicating.
Dig your fingers on SEO forums. They can provide you insights and information on the latest trend online. Experts frequent these forums to discuss tips and tricks on search engine optimization. It is a great place for you to start with.
Keywords & Key Phrases
Every industry has its own keywords and key phrases. Do your research. Your keywords are your bait to catch the attention of your potential customers. You and your employer should agree upon the keywords you should use. This way, you are sure that the words and phrases you are using are still aligned to the business.
The main goal for your content is to be informative and of great value to the customers. The most important thing is to make your content unique, simple, informative, and comprehensive. Always remember that you are writing for your readers, your potential visitors, and the products and services you have to offer. Additionally, make sure that you write your article to give search engines information so they can properly index you in the right category. As a whole, your content should have customer focus and should be friendly with search engines.
The content of your article should convey a “feel good” atmosphere. It is very important that your customer’s emotions are taken care of. Make sure that you are writing in a good mood as this will be reflected on your content. Involve your customers in your article by using personal articles like “we”, “us”, “you”. It is very important that you establish a connection with your customers.
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If you hit the search button in search engines for content writing services, you will be given numerous and hundreds of results. You may wonder which one is the best for you. Every service provider offers different things – they have a different focus and market themselves differently.
Before you start your search for the best web content writer, you should first determine which you value. Here are some tips for you to land the right content writing service:
- Start by creating a list of some possible topics. It is much easier to talk to a web content service provider if you have a ready list of possible topics at hand. It does not have to be the exact topic you want written, but general ideas of what you want written.
- Make a checklist of the latest offering of the best quality writing services. There is always a downtime in every business venture. Take advantage of special promotions and great deals offered by quality content writing services. Look around and window shop. Don’t rush. Communicate with several providers. As much as possible, avoid discussing the price until you have decided that the writer is the best for you.
- Negotiate with the price. Negotiate based on possible long-term relationship, not the quantity. More projects mean more profit for the content writer, and thus, they will give you special offers and discounts. However, make sure that the quality of the content will not be sacrificed due to the discounts you are getting. Most quality-focused writers will charge you high because they will also invest adequate time on writing the article content.
- Outsourcing from other countries. Outsourcing is a trend now and is all over the business world. This is because it is cheaper, and sometimes, outsourced employees deliver the work better than the locals. However, do be careful in choosing whom you outsource. As mentioned above, don’t sacrifice quality. Make sure that there is no language barrier and that they can deliver quality content. Ask samples of their work. Check sentence structure and compare with grammar rules.
- Test the service. Before entering into an agreement or hiring an article writer long term, you should test how they deliver the service and the quality of the work. Give them a couple of tasks for your web content. Assess if the writer meets and understands your requirements.
Choosing the best and the right content writer for you is just the start of your web content. Add informative and valuable content in your web page and ensure an increase of traffic into your web page from the backlinks in the content.
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