Category: Pay Per Click Marketing

When to Use PPC Ads on Google AdWords: The main reason that you should use PPC ads should always be about timing. When you need to attract short-term traffic to a new website or to one that needs to meet its quarterly goals, there is never a better time to initiate a PPC campaign. Since…

The purpose of PPC is divert traffic to websites, where advertisers pay the publisher (normally a website owner) when the ad is clicked. Advertisers normally bid on keyword phrases linked to their target market. The more you bid (or pay) the higher your ad will be in the listing. A keyword phrase are the words…

PPC advertising can be a long-term and a short-term strategy. This is because you can control your campaign as much as you want to. It all depends on your budget. If you are profiting from your campaign, you can leave it running indefinitely. If you are on a tight budget, you can run the ads…

Pay Per Click or PPC as it is commonly known as by the users of this strategy in Internet Advertising. This allows the viewer to navigate to different sites while clicking and the advertiser pays the publisher, by the number of hits or clicks the viewer makes. This is certainly a brilliant way to get…

Using the internet to advertise products and services is not only extremely effective, it is also very competitive. When it comes to getting traffic (viewers/potential customers) to a website there are many options. Two of the most popular are pay-per-click and search-engine-optimization (SEO). Getting your website to the top of the rankings in the search…

People often get taken back when they hear the term pay per click (PPC), If they are not familiar with online advertising. It increasingly gets worse when you inform them, PPC advertising can increase their Return on Investment (ROI). Infact, PPC is quite an easy thing to understand if you consult with a PPC expert…

When doing Pay Per Click advertising, the biggest challenge is fitting in all of the messages an advertiser wants to convey into the very limited space made available by the search engines. However, by looking at each section with a fine tooth comb, marketers can change their approach and look at ad copy writing as…

Whether your online business is affiliate marketing or a different marketing system, if you do not have traffic, you do not have sales. This is what makes webmasters, business owners and affiliates to spend a lot of money to attempt to break the mould and get to the top of the search engines. You must…