As a business owner, you need to get your business the maximum exposure it can get so that you can be found online and generate new customers. SEO or Search Engine Optimization can help you get that exposure and visibility in search engines and is your first step in establishing your identity and building brand awareness.
Try these SEO tips to boost your website’s traffic and increase your chances in getting potential clients and increasing sales.
First thing you can do is to register with Google and Bing webmaster tools and submit your sitemap. This provides information on your website’s visibility in search engines. You will get email notifications if there are problems or updates in the status of your website and get crawl error reports if search engines cannot read your website because of DNS, connectivity, or access issues.
Now, register with Google Analytics as this gives you information from the users’ view and shows you what your visitors are doing. If you understand how users interact with your website, you can improve the quality of your content and give them a better user experience.
Register your business with Google Places for Business. Google Places can help your online presence by helping people find your business easily on the internet.
Your titles and descriptions should be keyword-rich so that your website will rank higher with the keywords people will search for that’s related to your products or services. Keep your title tag under 70 characters and include your city and state, 1-2 keywords, and your business name. Use your keywords as anchor text in your content and link them to a page in your website that’s related to it. This helps users find relevant content on your website and lets search engines associate keywords with landing pages.
Implement Google authorship and Google+ for business to your website. Bind your Google+ profile with the content you publish online and bind your Google+ business profile with your website. This increases website trust and increases click-through rates because people will likely to click the link with a verified author.
Create a great user experience while implementing these SEO tips. Remember not to over optimize your site. Your website should be for your users first, and then the search engines.
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