The 2015 consumer will let the way a company handles itself online be the deciding factor on whether they make a purchase or not. Handling here refers to how your online presence looks like. Your brand needs to be authentic, relatable and highly recognisable. This is what sets you apart from the competition. High visibility increases your credibility. Creating an online presence is about capturing the attention of consumers. After all, it is what people think of you when you are not available.
Feature a catchy headline
The headline you use can either make or break your sales. It is often the first thing visitors see so it must be interesting enough to grab their attention. In addition, it must be compelling enough for them to read what you’re actually talking about. Do you know what a successful headline does? It highlights a problem your audience faces every other day. It shows the audience that there is a solution to this problem. At the end of the day, your target audience is probably not going to remember your product’s name. Instead, they’re going to sing praises about how much it changed their lives.
Adding images can end up boosting your product’s desirability. However, this method can work either in your favour or end up killing the sale. You need to be careful. Images of your products make it real and tangible to consumers. On the other hand, revealing a product too early can have damaging effects. If you don’t want to take too big a risk on this one, do an image test first. Test place images near the top of the page or near the call to action tab at the bottom. This is something you must always do. By test placing, you can analyse which methods maximise sales (whether people respond more to images or the opposite).
Focus on THEM, not you
Increasing your online presence is all about knowing your priorities. Yes, your business is a priority that you feel you need to talk about every single time. However, you should not try to sound like you’re constantly pitching new products to your audience. Too many uses of ‘I, me and we’ makes you come across as a selfish organization that is on social media to further their own agenda. Instead of saying something like ‘I designed this with the busy homeowner in mind…’ say ‘The busy homeowner will love how this design cuts up their time in ½’.
SEO is one of those things that has great results that are dependent on its application. Sometimes you can employ all the important aspects of SEO, but still end up not getting the right kind of traffic. Why? Because you may have applied all the aspects, but who says they work as well for you as they have for others? SEO is not just something you wake up and do. You need to spend time on keyword research, keyword optimisation, analysing content, link building, etc. You can do all this by yourself or you can get a competent online marketing team to work with.
All these methods can do wonders in increasing your online presence when combined. These are just some of the basics. Pick up one or two and see how it affect your traffic. Operating a business is all about taking risks. Are you the kind of risk taker your business needs?
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