by Karl Hudson | Mar 29, 2013 | Social Media Marketing
Increasing the traffic to your business website is extremely beneficial to the growth of your business. Listed below are the five best and most effective ways of growing your business online.
Market Research Specific to your Business
Identify a keyword specific to your business using the Google keyword tool. The highest ranked domains in Google for this keyword should be noted. By using Quantcast, an accurate demographic understanding of your market is possible. Next, use Google analytics to get a detailed picture of traffic to your website. Information about bounce rates, length of visits, and other media referrals can be obtained by the use of Google analytics.
Link Your Facebook and Twitter Accounts to your Business
If you have not yet linked your Facebook and Twitter accounts to your business, it is essential that you do them immediately. These two accounts are indispensable to growing your business online. Further, you should style your Facebook page with your business logo, and also integrate your business brand. Your presence in the social media builds trust with business clients.
Start Your Own Blogs
The traffic to your business website can be improved dramatically by posting your blogs on your Blogger page in WordPress. You can visually integrate your blogs to your website to improve traffic further. Take care to input the main keyword in the title of your blogs. You must have your keyword preferably at least one time in the body of the blog as well. For continued good traffic to your business website, your blog must be updated once in a week or once in two weeks.
Integrate Search Engine Optimisation Copywriting for Your Business Website
Re-write and re-design your business website to be more suitable for SEO. This will help to improve the Google rankings of your website. An improvement in the Google rankings automatically leads to an increase in your business turn-over.
Hire a Virtual Assistant
Hiring a Virtual Assistant will give you more time to concentrate on critical business engagements. The Virtual Assistant can do the blog posting on various sites for you. Further, your article marketing can also be taken care of by the same person.
To summarise, it can be said that by adopting these five strategies, you can increase your business online. Moreover, hiring a Virtual Assistant ensures that you have more time and freedom to concentrate on your business activities.
by Karl Hudson | Mar 15, 2013 | Social Media Marketing
There are plenty of examples in nature where symmetry and proportions rule. They have been used since time immemorial in various fields including art and architecture. Leonardo da Vinci’s Vitruvian Man is perhaps the best example of how nature celebrates symmetry. Today, graphic designers all over the world use symmetry and proportions through the grid based design theory. The main idea behind a grid based design is to create a solid visual and structural balance in websites. When the layout appears structured, websites seem to be visually appealing can easy to follow. The New York Times website and Yahoo! are some of the best examples of grid based designs
Although the grid based system was a product of the Constructivist Art, it slowly yet steadily moved into the domain of commercial design. When it comes to using the grid based approach, it is all about using mathematics where ratios and equations dominate the design. As a student interested in this approach, you will have to be familiar with ratios and proportions; from rational, whole number ratios, and irrational proportions. These ratios will have to be used to come up with designs that are functional, coherent, yet aesthetically appealing. Thus as you can see grids are not always about squares, it is about proportions. Graphic designers today have access to several tools to design their own grid based design. Some of these include:
phiRatio e67: This is an iOS tool that helps designers to calculate the different proportions including the ‘Golden Proportion’. For the uninitiated, the ‘Golden Proportion’ refers to a rule that if you were to divide a line into two parts, the longer part divided by the smaller part is equal to the sum of the two parts divided by the longer part. This tool is very useful when designing layouts, defining canvas sizes, and deciding typographical proportions.
Fluid Baseline Grid System: This is an HTML & CSS3 development kit that provides a foundation to design websites with ease. They can be used create a visual rhythm and structural balance to help the experience of predictable patterns.
Guide: This is a column, rows and midpoint tool for Photoshop CS4 and CS5. And best of all, this is free.
There are several other tools that can help graphic designers come up with designs that help in designing a layout. While this is an effective tool to help designers come up with effective layouts for their website designs, it is also important for them to embrace asymmetry and chaos with equal enthusiasm. Chaos when used effectively adds more character to a design than order and balance. It should be the effort of the designer to excel in designs of both these characters.
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by Karl Hudson | Feb 28, 2013 | Search Engine Optimisation
Search engine optimisation is a very broad concept that keeps evolving day in day out. No one can finish talking about it, but if we narrow down the key points then we can clearly get its intention and how it works. Let me, for instance, start by giving a clear example as to what SEO is based upon. Let’s say you have a blog and your niche is fashion.
When people go online, they can enter any search terms in the search engines like “fashion models” and even “fashion show”. This will lead to a display of results from the top ranked to the bottom. This is a direct application of search engine optimization which mainly revolves around keywords and content. As I have earlier stated, SEO is evolving and sites are being ranked according to the value of content that is provided. Remember that to succeed in SEO, you must specialize in a specific niche. If it is fashion, stick to it and write anything about it with the promise of appearing among the top with all other fashion sites. Content provided should be reader friendly and not directed to the search engines.
As content plays a major role, it is very crucial that you know how the demand of the keywords in your niche are. We have tools that are free that will help you in keyword research and even propose the best keywords that you can use. Google Adwords keywords tool will prove to be a very crucial resource in SEO, if you need free resources. You can use the SEO Moz’s subscription, if it is well with you.
You can then track the records and statistics of your website to know how your efforts are faring. Installing Google Analytics, demographics will give you a clear indication on keywords that are not doing well, hence modification to achieve better results.
All said, SEO will continue to evolve in a bid to satisfy those searching for anything online. That is why content will be chief in all the searches.
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by Karl Hudson | Feb 22, 2013 | Marketing
“Colors are the smiles of nature,” said Leigh Hunt, the 18th century British poet. Indeed colors manage to evoke strong emotions in us. They can be subjective as well; while some colors may cause a person to smile, the same color may cause a splitting headache in another. Culture also plays an crucial role in the acceptance of color. For instance, the Japanese see the color white as fortunate, but the Hindus in India consider it inauspicious to wear white clothes for ceremonies and functions.
Color has influenced us a lot, especially when we chose to purchase things. In fact, a 2004 research conducted by the Secretariat of the Seoul International Color Expo determined that more than 92.6 per cent of people attributed their purchasing decisions to color, and 84.7 per cent people thought that the color of a product was a key factor when choosing a product. Thus, everyone from marketers to other professionals engaged in the visual arts find it helpful to know more about colors and their meanings.
While reams of documents have been wasted to explain the concept of color theory, it all boils down to three basic categories of color theory; the color wheel, the color harmony, and the context in which they are used. While the color wheel refers to a circle based on red, yellow and blue, color harmony refers to the arrangement of these colors in a manner that is pleasing to the senses, and color context refers to the behavior of colors in relation to other colors and shapes. Using this theory students of visual arts learn how different colors affect individual people. Below is the meaning of colors and the manner in which they are positively used:
Red: Needless to say, red is a warm color and is associated with fire, passion, violence and even love. In fact, Cupid’s heart is always red in color. It is also the color of anger. Red is the color of danger; that is perhaps why danger symbols are depicted in red. Students of the visual arts use Red to define power and passion. While brighter reds represent energy, darker shades of red, portray elegance and power. This color has different meanings in a different culture. Thus, while red is the color of the Hindu bride, it is a color of mourning in Africa.
Green: Green can mean opposing influences. For instance, while it represents growth, beginning, renewal and abundance, it can also mean jealousy (hence the phrase green with envy). It has also become associated with the cause of the environment (go green).
Blue: Blue represents strength in some cultures and hence baby boys are often associated with the color blue. The color is also associated with sadness in the English literature (feeling blue). Blue has religious connotations as well. For instance, the Virgin Mary is known to wear blue robes. Blue gives a sense of reliability.
These are just some colors. A study of color therapy is sure to enlighten us. The underlying fact remains that some colors are used to reflect energy, passion, and positivity, cool colors are used to represent professionalism and calm.
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by Karl Hudson | Feb 19, 2013 | Marketing
Web Marketing is the process of promoting your web site and making it well known throughout the Internet. There are several different types of web marketing. The most important is submitting the site to search engines so that it is easily found by your potential customers when they do a search for goods and services that they require. However, most people often forget that there are other important ways to improve the profile of your business online. You need to create links from other sites, so that if someone is browsing for something similar to what you provide they may be able to link back to you. This could be in the form of advertisements, advertising articles, or links via forums or blogs. Your website will need to contain good quality content so that when search engines are looking at it they will find relevant and interesting topics to link from. You will need to make sure that anything you think potential customers will be looking for are mentioned in your pages.
Companies are now taking advantage of the large number of people using social media sites such as Facebook. They will create a presence on these site visitors by competitions or give aways. These users will then recommend this to their friends and this will result in the product or service being advertised to a lot of people. Being able to attract lots of visitors to your advertisements on social networking sites is a skill that marketing companies are now learning a lot about.
There are lots of potential areas on the Internet where you can be promoting your company. You can link from forums, blogs, chat rooms, banner advertisements on relevant sites, links from complementary industries and articles on news sites. If your competitors are taking advantage of all these potential advertising possibilities then you could find that you are losing a lot of potential customers to them.
It should be becoming clear why web marketing is important and that it is well worth investing some money in improving the profile of your company on the Internet. There are many companies that specialize in this kind of work and will be able to help you to promote your business in an appropriate way. You will be able to discuss the amount of money that you think you should be spending and how best to use this on the Internet so that your company keeps its image and will be able to attract a large number of potential new visitors.
So web marketing is an important way of building up the profile of your company and attracting new customers, as well as keeping your brand in the mind of your current customers. It will ensure that your web presence is attracting customers and your web site is getting as many visitors as possible. If you want to have a very successful web campaign then it is important that you consider as many different ways of marketing your company online as possible.
