What Is The Google Hummingbird Update

Google launched this update claiming that its search was going to be more designed to provide users with a more direct answer to their questions. Google actually started using this update in the end of August, but they only announced the change on September 26th.


As you may have probably guessed by now, Google’s algorithms continue to be a complete mix of factors that weight the relevancy of a page or site to the search query typed in. This definitely has not changed and continues to progress in the same pattern.

Keywords are still a vital part of SEO. Google is trying to encourage SEOers to move away from just basing their strategies around keywords. They are now looking for people to actively engage users and to start answering questions.

Provided you’ve been keeping up to date with the latest SEO strategies, you should have no cause for worry. Many SEOers believe that their entire strategy needs to be revamped, but there is nothing to worry about.

Based on what we know about Google and how it’s improving their search results, we know there is a list of things that will continue to matter;

·Structured Data Mark up: If you scratch their back they’ll scratch yours. Making the search engine spider’s job easier will help them navigate through your site and do a much better job. Structured data can also help you improve your click through rates when your data is displayed in rich snippets.

·Google+: Google loves its own stuff. Its social network is essential in helping identify your online brand. Connecting it with concepts and serving your content in its search engine results pages.

·Keyword Optimisation & Content Creation: Keywords are not dead. You do not stop focusing on them; instead you have to learn how to refine them. Meaning focusing on quality content is becoming a vital part of the whole program and not over optimising keywords.

·Mobile SEO: Mobile SEO is becoming huge because everyone nowadays uses their mobile phones to access and search for things online, although there is still debate on whether or not people buy things online.

·Backlinks: Are still very important and a vital part to SEO and online marketing. You have to remember that even though Google is cutting back on their PR updates, they are still looking at backlinks, a valuable aspect of their ranking algorithm.


Hummingbird is a fantastic step forward in connecting relevant search result pages to the questions people are asking.

It could also be a great way for users to focus on gaining visibility, especially if they change their whole marketing approach to target the user first, answer the questions they are asking, then follow up with some fantastically written content.

Today, instead of focusing on questions like “How do I rank for this keyword?”, you would ask, “What are the best questions that I have about this keyword?”.

Google can help you identify these questions by simply typing in the search keyword and it will produce results of related search questions.

So now you know how to do this. You have to take a step forward and look to actually put this plan into action.

More of what we can do? https://old.getmediawise.com/


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