The year 2014 has come, which means a new year of opportunity has opened for online business owners. If 2013 was not so great for you, it is time you make changes and look into effective off page SEO strategies that you can use this year.

Beating your competition and keeping your rightful space online is a must if you want to survive the bloody world of online business. It is a must that you stay on top of your game and keep up with the changes made online. Here are some effective off page strategies you can try to achieve your desired traffic this year:

Quality Link Building: This technique is nothing new to veterans in the off page SEO strategies, but this continues to be an effective tool in generating valuable leads to your website. Get as many recommendations or backlinks from reputable sources and relevant sources as possible. You should keep in mind that your sources should be related to the products and services that you offer. It is highly irrelevant that you ask a baby product website to link to you, if you offer dating services. Google and other search engines do not only check your incoming links, but will also check the quality of your backlinks. If you have a friend that is operating in a related niche, you can always ask him or her to link you up.

Use Anchor Text: Search Engine Optimization, as you know, is all about using the right keywords and key phrases. It is always your goal that you use enough keywords and key phrases to achieve a good ranking in the search engine results pages (SERPs). With this, it is possible avoid creating content that is stuffed with keywords and key phrases, please note search engines do not like it when you keyword stuff, so just don’t do it. You can instead use anchor texts like “Click Here” or “Visit Here” to lead valuable traffic to your site.

Content Quality: Again, this is an old off page SEO technique that is still useful for this year’s SEO campaigns. Google and other search engines value quality website content. They will continue to prefer websites, which can offer valuable quality information to end-user’s. Make sure that your content remains fresh and relevant to your market today. Maintain and update your site content regularly.

Social Networking: This off page SEO strategy will continue to be a fad as long as the Internet is alive and kicking. Social networking sites such as Facebook, Twitter, Multiply, and others are very helpful in bringing awareness to the public that your company exists. This will most definitely increase your visibility online. Remember, Google is not the only way for you to achieve online visibility and drive important and relevant traffic to your website.

If you haven’t done this in the previous years, then you should re-strategize and apply these techniques this year. This will keep you from being penalized and being banned in Google and other search engines. Most importantly, this will help drive valuable leads to your website.

Want to know more about our strategies?