by Karl Hudson | Feb 14, 2013 | Social Media Marketing
When creating a budget for a business that includes website design cost, it is important for the owner to consider the different variables that will determine the final cost of this type of project. The cost of website design can vary significantly depending upon what type of site the business wants to develop and what functions and features will be included in the design of the site.
The majority of website designers charge a business on a project basis. This does not include the additional fee that will be charged if there are any changes, additions, etc. This fee is open-ended and can grow at an astounding rate so it is important for an individual to have a clear vision of what they want before they compare the rates for website design cost.
Knowing what the purpose and intent of the website will be will be a definite factor in what type of website you are wishing to employ. If the website will be used primarily as an advertising tool that will not require information on every page to be updated regularly then a static website will be sufficient to meet most of the needs of a small business. However, if a website designer is asked to create a static website then this means there is a lot of work involved post creation, as in manually updating each page individually as that is the way it would have had to been created.
Businesses may require a website to be more interactive, provide forms and flow seamlessly and may request a dynamic website which creates web pages, interactive forms, updates, etc., and or automatically using a database. This then means that the website designer needs to spend the most of his/her time on databases and templates for the site, which allows for automatic features that are provided.
There are six different web design layouts that are used by most designers frequently. When an individual views websites whilst surfing the web they may begin to see layout patterns appear. Website colours, styles, etc., these are not static and must be updated regularly to be effective.
If a business should choose to have a static website designed then they need to understand that entails hiring an extra member of staff or losing a member of staff from their workforce who is computer/internet savvy; This is to maintain the website, giving regular updates to keep up to date with the current trends, too keep customers interested and to keep achieving the highest cliental.
In a perfect world you would like to hire a combination website developer and designer. The website developer has expertise in the necessary programming language and practical elements of creating a website while the website designer has the artistic expertise to create a website that flows and will have a longer marketing effectiveness without to much maintenance. The companies that offer both of these experts are normally always the best choice for getting an easily manageable, longevity of a website. Created to the standard you, as the client in this case, would like to achieve for you business front on the Internet.
by Karl Hudson | Feb 12, 2013 | Pay Per Click Marketing
People often get taken back when they hear the term pay per click (PPC), If they are not familiar with online advertising. It increasingly gets worse when you inform them, PPC advertising can increase their Return on Investment (ROI).
Infact, PPC is quite an easy thing to understand if you consult with a PPC expert to find enlightenment on the full details. Before one goes to consult an expert, I wrote this article in hope that it will shed some light on the advantages of PPC advertisements.
Pay per click, commonly abbreviated to PPC, is an online advertising
method. This is used to create a text format advert that then is placed
on the results page within search engines. The Ad normally appears to the side and on top of the organic search results. You only pay for the advertising campaign if people click on your ad. Hence, the term “Pay per click”. Now, it’s time to inform you of the main advantages
of this advertising method:
- Immediate Results: It is without doubt a faster solution to recieve immediate results in terms of getting visitors to a website when compared to SEO (Search Engine Optimisiation). This is due to the full benefits of an SEO campaign taking weeks or months to become apparent. With PPC, your Ad will be visible on the search result page once your PPC campaign with either Yahoo, MSN or Google goes live. Within your campaign you set the amount you are willing to pay per click. This allows you to outbid other competitors so potentially your Ad will be displayed in the first PPC position. (The best position).
- Cost Control: You control your budget spent on each campaign. This is one way to make sure your marketing plan for different sections of your products or services offered, will achieve the best targeted result. For instance, you may only want to spend $ 60 daily for product A and $ 150 daily for product B.
- Geographically Targeted: A key benefit of using PPC advertising is that you can target your audience geographically. You do not need to have a physical store in Britain in order to target potential clients from Britain. All you need to do in the PPC campaign settings is select Britain as the targeted country. As a result, it will help you target highly qualified visitors to your website.
- Seasonal Marketing Approach: If you sell a product or service that depends on the season, such as only being needed during the festive season, then PPC campaign can help you create a tactical campaign during the required time period. You can actually define Ad scheduling where you choose to run your campaign only on the exact days and in fact the hours you want. If you have certain promotion on a specific day, PPC is definitely your solution to reach the online crowd.
As an Internet Marketing company we help multiple clients to reach their business goals online. PPC is a validated technique that we use for quality control analysis if asked for by our clients.
Learn more about GetMediaWise Pay Per Click Services. Click here..
by Karl Hudson | Feb 8, 2013 | Pay Per Click Marketing
When doing Pay Per Click advertising, the biggest challenge is fitting in all of the messages an advertiser wants to convey into the very limited space made available by the search engines. However, by looking at each section with a fine tooth comb, marketers can change their approach and look at ad copy writing as filling out a formula for more effective advertising.
The first part of the ad is the headline. The main purpose of the headline is to bring focus to the ad itself. After all, if no one takes a look at the headline, they probably won’t look at the add or rest of the information. Google places keywords that link between the search query and ad copy in bold, so this is one way to bring out the ad’s message, although a more creative copy can also be a winner even if it is not bolded.
The next part of the ad is the first line of the description. This can be longer than the headline, and its purpose is to start focusing on features, benefits, and the unique selling point/proposals of the company or products/service itself. This should give the searcher a reason to keep reading the ad. Adding punctuation at the end of the first line can help to make it stand out more if it is in the first one or two places of the sponsored search results.
The third part of the ad is the second line of description. This section should mainly focus on the call to arms (action) after the benefit message is given in the first line. Using an exclamation point is normally a good idea, as the main goal is to convince the searcher to click on the ad. That is if they find the message relevant to their search.
Finally, the display URL must be hand in hand with every ad that is displayed. However, the display URL does not have to be the exact landing page URL that is on the website. The root domain must be the same, but the landing page does not have to match the displayed URL exactly. Thus, it is vital to think of this as an opportunity to reinforce the marketing message, rather than simply conveying information about the website itself.
There are a number of different ad copy formulas that can be followed for effective marketing messages. I have took the liberty of listing a couple here below:
Engaging Headline > Feature > Benefit > Display URL
Engaging Headline > Benefit > Call to Action > Display URL
Engaging Headline > Unique Selling Proposition > Call to Action > Display URL
One final point is that it is often enlightening to use this information to analyze competitors’ advertisements and break them down into their component parts. A lot of times, marketers focus simply on features and calls to action, while leaving out an effective headline and not using the display URL to its maximum potential.
Learn more about our Pay Per Click Services. https://old.getmediawise.com/
by Karl Hudson | Jan 18, 2013 | Marketing
The huge success of e-commerce sites like eBay have led to a string of websites that thrive on gullible customers looking for cheap discounts and bargains. A typical fraud is when you buy a product, and it doesn’t arrive, or you a product that is absolutely different from what arrives on delivery. Of the several ways to identify if a site is genuine, is to check for the verification sticker on a site. There are several important reasons why verification is important in international marketing:
- Establishing Confidence: E-tailing is all about building confidence in the minds of the buyers. A single breach of trust isn’t likely to hurt the buyer, as much as it hurts the reputation of the seller. A small doubt on the security the site can create a permanent scar on the customer’s mind about the site. There are several instances of companies losing business because of a small relapse of verification in international marketing.
- Increased Profits: A recent report by Symantec has found that customers often skip sites that do not display the ‘Verified’ sticker. As an e-tailer, you can ill afford to lose precious clientele. All that it requires to establish his confidence is a sticker that claims that it has been verified by VISA, SSL or Google.
Some popular seals used in verification in international marketing include:
- SSL: SSL or Secure Socket Layer is a protocol created by Netscape and used to ensure transactions between servers and browsers. To use this seal websites are required to obtain an SSL Certification that is loaded in the browser. This gives you information about the owner of the certificate, e-mail address, owner’s name, duration of validity, resource location etc As earlier said your browser is loaded with the root certificate that is obtained from well known Certification Authorities that hold information on all including revoked certificates. The SSL protocol uses a third party CA to identify one and sometimes both end of the transaction.
- VISA: Needless to say, VISA is a well-known electronic payment system. It aims to protect online transactions through Verified VISA. With Verified VISA, you have the protection that an extra layer of security is added to verify both parties to the transaction. There are several case studies that prove that verification by VISA has helped online businesses gain the trust and confidence of customers.
When people check these certifications it assures them that they can trust the site and any transactions that will take place.
by Karl Hudson | Jan 14, 2013 | Social Media Marketing
Designing or even redesigning a website requires a lot of planning and research to make sure you achieve successful results for business growth. While you are planning to opt out one appropriate web solution, you must consider hiring one of the top web design agencies to get the best website design results.
I am going to help you in explaining some of the benefits for hiring one of the best web design agencies for your web design or web revamp services. The professional web designers help you to:
1. Plan out an effective and efficient online strategy to ensure smooth business process through a website.
2. Develop a fantastic web design for your business that can get you a great position and ensure you more business opportunities.
3. Include unique web content in the right place with the right font to make the visitors look and read what you want them to be focused on. Create a balanced design to entice the users and provide relevant information at the same time.
4. Ask website design experts to incorporate interactive elements that can retain the visitors or entice them to visit regularly. Key attractions can be in the form of videos, forums, blogs, picture gallery etc.
5. A website design company will allow you or give you the option to launch regular social media campaigns that will boost your word of mouth advertising and building branding.
6. Such website companies have experts who can use analytic tools. This is to check progress of your site, how well it is ranking, how many searches it gets etc.
7. Get up to date with the latest trends to stay ahead of your competition by using their extensive up to date knowledge.
The web design company will also make sure it provides you a website design solution that can help you to obtain good search engine rankings successfully. The web designers will ensure a user-friendly and SEO friendly website to help you get the best possible results.
While you are searching for a suitable website design company, you may be tempted to sign the first deal put in front of you to speed the process up. However, a little research will help you to make the right decision that can maximize your return on investment. Without wasting your time, you can check their back catalogue and read their testimonials to find out their experience and expertise in developing a variety of web designs for different business sectors. Even check to see if they have made any websites for any business that offer similar products and services as yours. Make sure that the company you are wanting to use can give you a price up front and don’t beat around the bush, when it comes to pricing set prices are always best.
Once you are done with the research, you can enjoy all of the benefits I listed above by signing a non-disclosure agreement with the renowned website company you have chosen.
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