Author: Karl Hudson
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The ever-changing world of Search Engine Optimization
Think you know SEO? Search Engine Optimization seems to be ever changing. It’s a game that has long been characterized by fast change and fluidity that continues to transform. There are techniques that were once considered to be the best practice, but are now crippling and ineffective. Now that we have moved into 2015, we’ve…
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Are There Any Available SEO Companies In Berkshire?
Berkshire is a small county in the west end of London. It is known for the Windsor Castle where King Henry VI of England was born. Berkshire is also popular for housing popular actors, actresses, and monarchs. Additionally, a simple search in Wikipedia or search engines will tell you that Berkshire houses United Kingdom’s largest…
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We are off to Google HQ in London!
Karl Hudson and our new intern, James Roberts, are off to Google HQ in London to give a presentation to 15 different company founders. The presentation is about the benefits of SEO and PPC and how effective both can be on limited budgets. We will post some photo’s from the event later on today. Learn…
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SEO Tips for Businesses
As a business owner, you need to get your business the maximum exposure it can get so that you can be found online and generate new customers. SEO or Search Engine Optimization can help you get that exposure and visibility in search engines and is your first step in establishing your identity and building brand…
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SEO Writing For Beginners – A Comprehensive Guide
If you are new in the field of SEO writing, here are some guidelines for you to jump start your career: Before Writing Before you start on anything, you should ask yourself why you are writing the article. You should be clear about your reason and be definite. You don’t want to confuse your readers…
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Content Writing Service – How To Choose The Right One
If you hit the search button in search engines for content writing services, you will be given numerous and hundreds of results. You may wonder which one is the best for you. Every service provider offers different things – they have a different focus and market themselves differently. Before you start your search for the…
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Is Search Engine Submission Necessary?
The simple answer is no – search engine submission isn’t necessary. The majority of search engines nowadays (most notably Google) crawl and index pages by following links. Using that logic, a single inbound link from any already-indexed page will identify your page to the engine. Subsequently, if that page links to other pages within your site, they…
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Can Any Inbound Linking Hurt My Ranking?
The answer is simple – inbound linking cannot hurt your search ranking. How is this known for certain? Well, for one, if inbound were to hurt your rank, your competitors would continually link to your site from link farms. Such a scenario is beyond your control. For this reason, Google cannot penalize your site for any…
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The Importance of Anchor Text in Back-links
The importance of anchor text with respect to a linking strategy cannot be overstated. Back-links are a huge part of the search engine algorithm. When initiating a linking campaign, it is vital that external sites link using the appropriate keywords and terms in the anchor text. Almost always, linking candidates will use the company name as anchor…