Are the foundations of SEO being rewritten?

Of course not. SEO can’t ever be rewritten as the core principle is based on optimizing websites to coherently work effectively with a search engine. The algorithm’s that are being created are designed to ensure that the user’s get relevant searches to the keyword’s they are looking for. You wouldn’t like to search for “treatment for warts” and get given information on “acne” now would you?

With each update that comes, as long as your sticking to your niche, creating relevant content, active within a social arena and actively participating in other social venue’s online, such as blog commenting or forums. Then you should have nothing to worry about.

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