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Think you know SEO? Search Engine Optimization seems to be ever changing. It’s a game that has long been characterized by fast change and fluidity that continues to transform. There are techniques that were once considered to be the best practice, but are now crippling and ineffective. Now that we have moved into 2015, we’ve decided to take a look back on some of the ways that SEO has evolved.

Google, the most popular search engine, changes its algorithm hundreds of times each year. It’s difficult to stay up to date on techniques that are in a constant state of change. One thing to pay attention to is content creation. When someone tries to search for something online, a search engine like Google aims to provide them with the best, most relevant answer. Articles with good SEO will use things like keywords to make their content appear in relevant searches.

Another important part of SEO is site usability and user experience. These things are important because search engines use the information to determine how people interact with websites, thus contributing to the quality of the site in the eyes of the search engine. Usability and user experience are indirect influencers on search engine ranking success. When a visitor has a more positive experience, it increases the chances that they will share or revisit your site. You should focus on building a site that is easy to use, navigate and understand.

If you’ve never heard of conversion optimization, you should learn more about it. This is important because it can increase the return on your SEO investment, and converting a higher percentage of your traffic is far more cost effective than attracting a larger number of visitors. It focuses not on attracting more visitors to your site, but on capitalizing on already existing traffic by getting visitors to take a desired action once they have arrived.

In the current landscape, achieving a strong online presence requires implementing a multifaceted, cohesive and integrated SEO strategy. One thing stuck out as a good practice in the past is guest blogging. This is sometimes used as a way to build inbound links to your site. Inbound links factor into your site’s ranking in search engines. This is not a bad practice, but you should be wary of spammy guest blogging. Guest articles is a great way to drive traffic, increase sales, and grow your brand. We aren’t trying to say that you shouldn’t guest post. Instead, we’re stating that it is becoming spammy in some cases. A lot of times, you’ll get someone who wants to do a quest post, but just to get a backlink from your site. Links going in and out of a site a factors in search engine rankings. However, you should avoid linking to sites that do not have content that is relevant to your site or your readers, it will likely just be discounted by search engines and could negatively affect your rankings. Whether you are guest posting somewhere else or someone is guest posting on your site, the content should be high quality and relevant, this goes both for the site that is linking in and out.

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If you hit the search button in search engines for content writing services, you will be given numerous and hundreds of results. You may wonder which one is the best for you. Every service provider offers different things – they have a different focus and market themselves differently.

Before you start your search for the best web content writer, you should first determine which you value. Here are some tips for you to land the right content writing service:

• Start by creating a list of some possible topics. It is much easier to talk to a web content service provider if you have a ready list of possible topics at hand. It does not have to be the exact topic you want written, but general ideas of what you want written.
• Make a checklist of the latest offering of the best quality writing services. There is always a downtime in every business venture. Take advantage of special promotions and great deals offered by quality content writing services. Look around and window shop. Don’t rush. Communicate with several providers. As much as possible, avoid discussing the price until you have decided that the writer is the best for you.
• Negotiate with the price. Negotiate based on possible long-term relationship, not the quantity. More projects mean more profit for the content writer, and thus, they will give you special offers and discounts. However, make sure that the quality of the content will not be sacrificed due to the discounts you are getting. Most quality-focused writers will charge you high because they will also invest adequate time on writing the article content.
• Outsourcing from other countries. Outsourcing is a trend now and is all over the business world. This is because it is cheaper, and sometimes, outsourced employees deliver the work better than the locals. However, do be careful in choosing whom you outsource. As mentioned above, don’t sacrifice quality. Make sure that there is no language barrier and that they can deliver quality content. Ask samples of their work. Check sentence structure and compare with grammar rules.
• Test the service. Before entering into an agreement or hiring an article writer long term, you should test how they deliver the service and the quality of the work. Give them a couple of tasks for your web content. Assess if the writer meets and understands your requirements.

Choosing the best and the right content writer for you is just the start of your web content. Add informative and valuable content in your web page and ensure an increase of traffic into your web page from the backlinks in the content.

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Are you still at the crossroads about whether to hire an SEO agency or not? Many business and website owners can relate to this dilemma though, so you should not be all that scared about figuring out the pros and cons of paying companies that provide search engine optimisation  services.

Pros

There are many advantages that you can get from relying on outside resources to promote your business online. Knowing the following advantages would likely convince you now to hire SEO specialists:

• Cut down on your workload. As if it isn’t enough that you have to take care of your business and make sure that you’re still making money, you also have to think about how to keep the public aware of your products and services. You can focus more on managing your business if you hire experts who know what the latest SEO techniques are. You will also have the assurance that all the services will be provided by skilled and devoted staff from analysts and copywriters to editors and marketing professionals. All these people work as a team with the ultimate goal of optimising your website and increasing its ranking in the search engine results page. You can also hire consultants if you want to develop in-house services.
• Expect professional help. Given the fact that you will get your services from an established online marketing company, you can expect that only professionals will handle your project. These experts would determine what your website needs after careful analysis, then come up with methods to increase your ranking in the SERP without the risk of doing something unethical. Good SEO service providers only pursue white hat techniques, such as organic link building, blogging, and other methods that require providing the web users with fresh, useful, and relevant content. The staff will provide all the help that you need to ensure a sustainable success for your website.
• Save time and money. If you hire a professional Internet marketing firm, you won’t need to train your own staff, which would have cost you a lot of time and money on your part. The good news is that the competition between the different firms has led to the availability of services with very competitive prices.
• Conduct a fairly easy brand awareness campaign. As what was mentioned before, the ultimate goal of SEO efforts is to increase the visibility of your website in the search engine results page. This can be achieved through guest blogging, link building, directory submission, article marketing, meta tag development, keyword analysis, keyword selection, website analysis, and similar techniques. All these methods would aim to increase your conversion rates. Your website visitors will turn into customers who actually buy from you.

Cons

The biggest drawback in hiring SEO agencies is that you won’t be in full control of your online business. Remember that you will be handing the reins to the promotion of your business to outsiders, who are also likely to  promote themselves as experts. That’s why it is even more important to screen all the companies that are offering their services to you.

The worst thing about entrusting your online promotions to outsiders is the feeling of being kept in the dark. It can be quite frustrating if you don’t know what is going on with your business or how it is perceived by the market. You will also have to pay them for whatever it is that they are doing, especially if you hired a company that does not provide results-oriented services. Regardless of the results, you are required to pay them for their services. However, you can avoid this by hiring a company that fosters transparency in providing their services. They will consult with you, tell you what they are about to do, what the expected results are, and what actually happened after the plans were implemented.

In the name of transparency, the team will try to explain to you their process of promoting your business online. You have to at least learn the basics about SEO. It would be even better if the service provider will let you give some input and update you about what they are doing with every major step in the process. You will still feel a bit in control over your website instead of being alienated from the project.

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In 2013, search engines are all about content. This is expected to continue in 2014, especially with the fierce emphasis of the executives from Google and Bing to promote good user experience. Copywriting services will likely become more in demand this year.

Search engines define quality user experience as the ability of the users to find the answers in that they are looking for in your high quality content. This is worth pursuing given how becoming popular online and offline all boils down to good content.

Content Is Effective in SEO

According to marketers, 92% of their population rely on content creation for search engine optimisation. A survey even showed that it is still the most effective promotional strategy there is. However, the post-Panda times make it hard to pass any content as a good one.

Content Marketing Is All About The Content

If you want to establish contact and influence your market, you will need to pay them back with information, which is often seen as a valuable currency these days. This further emphasises that content is still king. A marketing campaign will lose steam quickly if it is based on bad content. To get long-lasting results, you need to produce good content at all times. This might mean a costly investment on your part, but it will be paid back in terms of increased visibility and better ROI.

Remember how search engines like Google really appreciate high quality content. This will in turn earn you broader search coverage, which can lead to increased website traffic that increases the ROI.

The Role of Content in Inbound Marketing

You can use content to attract the attention of your target customer during the different phases in their relationship with you in the following ways:

• Knowing-you phase. Blog content can be used during this stage because this is when you can introduce your products or services through organic search. This may later give way to premium contents from seminars and eBooks. The blogs might be your first point of contact with the customer so if you’re not that confident about writing them, you can hire SEO experts that provide copywriting services.
• Liking-you phase. The customers’ awareness of your business should be nurtured with the use of newsletters. This is when you can show them the extent of your knowledge, expertise, resources, and experience without overselling yourself. The newsletters may be eBooks or a series of emails composed of several blog posts.
• Trusting-you phase. Once you have captured the attention of your target customers, they have to learn to trust you. You can gain their trust through case studies, customer-generated videos, and customer success stories. It also helps if you get links, considered as votes of confidence, from other websites and good words from your customers through social media. During this phase, many customers who genuinely love your offers would be more than happy to participate in producing content for you.
• Trying-you phase. This phase is often neglected, but it is actually a good motivator to convince people to buy from you. The appropriate content here would be offline and online seminars, eBooks, and survey processes. At this point, you will have to deliver sample products or services at a zero or lower cost. You may also want to rely on workbooks, videos, checklists, and examples.
• Buying-from-you phase. This is another phase that many business owners missed out on during their marketing campaigns, thinking that customers have already bought from them anyway. However, it will significantly improve customer experience if you educate them about your products and services using content, such as an orientation or a new customer kit about what you are selling. You can give them in-depth user manuals or quick start guides.
• Repeat-buying-from-you phase. You would not want to wait around until the customers will realise that they still need your products and services. Enlist the help of your customers in spreading their success stories showing how good your offerings are.
• Refer-you phase. Make referrals easy on the part of your existing customers by developing certain tools for them. Work with your copywriting services to come up with content that will make introducing your business to other clients less challenging for your loyal customers.

Content creation is certainly an important aspect of any marketing campaign. It ushers new customers to your business, make them loyal to you, remind them of you, and help them convince other customers to come to you too.

These days, given all the changes from Google, it would be suicide for you to still use less than ethical SEO efforts. That’s why it is important that you at least know the difference between good and bad search engine optimisation efforts. A single mistake may cost you the entire website, which would be such a huge waste of resources on your part.

Ethical search engine optimisation refers to the methods used to optimise websites for the readers and web visitors rather than for search engines. This is the basic difference between white and black hat SEO techniques.

Unethical Tactics Explained

You may know the black hat tactics, which include the following:

• Developing content that creates a poor user experience
• Violating the rules imposed by search engines
• Using content that is meant more to gain the attention of search engine spiders instead of providing useful information to the users

These tactics used to be such a hit years ago. They were even considered legitimate back then. However, the excessive and improper use of these methods caused the search engines to brand them as unethical. Keyword stuffing is probably the most popular example of these black hat SEO techniques. It refers to the method of using a lot of keywords in a content, even if they are not really relevant to the topic.

Other forms of unethical SEO include doorway pages and invisible text. Doorway pages can’t be seen by users. They are mainly used to engage search engine spiders to give the site a higher ranking. Invisible text, on the other hand, makes use of keywords that are coloured in the same way as the background. It could be white on white or black on black, which means they can’t be seen by users but are certainly scanned by search engine spiders. These are tricks used to deceive the bots for a higher SERP ranking. If these methods are used now, you will surely get penalised.

Despite these risks though, there are still a lot of businesses willing to use these bad practices. They produce quick yet temporary results, making it seem like they are effective at first. But when you’re caught, the penalties would range from having a reduced website ranking in the SERP to being banned.

What Is Ethical SEO?

Given the risks that the use of black hat methods entail, website owners, businesses, and marketers realised that the only way to get sustainable and improved results is to use white hat SEO techniques. Add to that the fact that Google has made major changes in its algorithms, being ethical does seem like the best approach towards reaching the first page of the SERP.

In white hat SEO, the methods used are those in compliance with the search engine’s guidelines. It is usually about giving users informative and relevant content.

Content has always been king, but this point has been emphasised now more than ever with the introduction of the Penguin and Panda updates that are designed to ensure a good user experience. Lower quality sites are pushed back in the rankings, while sites with original content are being sent higher up in the SERP.

Content optimisation is best done using targeted keywords. Avoid overusing keywords though if you don’t want to be thought of as using keyword stuffing methods. Content should be original. It can stay unique through regular updates. But the most important thing to remember is to create content for the users, not for the search engines. Otherwise, users would be discouraged to visit your site and search engines may catch you and ban you from their results page.

Meta tags should be used in your white hat promotional efforts. These include title, description, and keywords and serve as an overview to the users and search engines. These tags should be original and relevant to the web page content.

For directory submissions, content should be submitted under relevant categories. A sitemap would help search engines find the links on the site quickly.

Although it would take time for the results to show from ethical SEO methods, they would be long lasting and significant. Temptations to use unethical efforts may be strong, but it’s just not worth it considering how smart Google and other search engines have become.

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If you are looking into implementing a search engine optimisation strategy, you might want to look into outsourcing this part of your plan rather than doing it yourself. Search Engine Optimisation or SEO is an art and a science, which you cannot learn after reading a text or sleeping on a book overnight. SEO campaigns and strategies need expertise, patience, time, dedication and focus for it to work. However, if you are really interested on doing this part of your online marketing yourself, you always have the option to learn SEO on your own time.

So you want to learn SEO?

You should know what activities are involved in it. Of course, the advantage of learning SEO is that you will have the opportunity to learn the ins and outs of the SEO market. You would know the fundamentals and the basic foundation of a successful SEO campaign. To learn SEO means that your company has gained an asset out of you.

You have then acquired a new set of skills that can help the performance of your company online. If you learn how to implement an SEO campaign, you don’t have to worry about the progress of your campaign as you can monitor the project first hand. You will also have full control of what is going on with the project, and you can constantly monitor the employees working on it.

However, executing a sound SEO is not that easy. As mentioned, SEO is an art and science that needs expert hands and minds. If you are ready to learn SEO, you should be ready to do investigative work and research:

• You should know that SEO involves the use of keywords and keyphrases that are relevant to your company, niche and industry.
• You should also learn how to do On-page Optimisation and Off-page Optimisation.
• You should also familiarize yourself with white hat SEO and black hat SEO.
• You would also need to learn how to monitor and adjust your campaign that it stays current, fresh, and relevant to search engines and to your consumers.

These are the basic things you need to know if you want to learn SEO. It may take some time for you to find and absorb information that you need, especially when misleading information is available on the internet. If you are not in a hurry to launch your website, you can learn SEO as you go. However, if you already have a website and is eager to drive traffic to it, you always have the option to outsource this part of your plan and have professionals under your employ.

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There are so many types of SEO services that it can be quite confusing for the business clients and website owners to choose from. Online marketing firms seem to have come up with new services in their bid to entice more clients and amaze them with such. However, such offerings will not work unless they are customised to meet the goals of your online promotions.

Discussion with Consultants

Usually, the firms would tell you that they will let you discuss your requirements and aspirations for your website with their expert SEO consultants. Think of it as a brainstorming session wherein you will formulate comprehensive strategies to position the website in your target market, increase its visibility, and boost its traffic for you to profit from your site. All these strategies will always have customer loyalty, brand awareness, and sales development at their core to ensure that you will have increased ROI.

Typical SEO Services

During the consultation, online firms usually offer the following:

• Audit. The consultants will check your site, monitor it, and assess all the changes that will help optimise it.
• Content optimisation. Content should be developed for the readers’ benefit, not the search engines. The firm should review and change your content for easier search engine bot indexing, without forgetting that they should be informative and relevant to your business. This is how good user experience is ensured, as per Google’s guidelines.
• Blog posting. This solution is more about producing optimised blogs that talk about  your products and services. It could be a technical description or a review of your offerings to the market. If they are done well, they can gain the attention of the web users and turn them into potential or actual customers.
• Article submission. This is almost like blog posting, although it is more about comprehensive writing. It is more formal than the casual tone used  in blogging. However, both services can be used to directly talk to the customers and lead them to your website.
• Image optimisation. Not all the images that you use on your website can be seen by visually challenged web users. They might not even be crawled by search engine spiders.  This is why experts can optimise your images and get them indexed to help you get a good ranking in the search engine page results.
• Directory submission. This is one of the oldest types of SEO services that still work now. That is, if you ensure that your content will be submitted to relevant categories. This can help broaden the visibility of your website online since website owners and webmasters often source some of their content from reputable directories.
• Link building. This is among the most effective off-page optimisation techniques that you can still use now. Links are established from another site to yours through your blog posts, profile, forums, image posts, blog commenting, and articles. With this method, web users who are interested in your products or services can simply click on your link and be redirected to your website.
• Social media marketing. This is considered as one of the rising stars among all the SEO methods that can be used these days because of how search engines are giving more attention to social media. If you don’t have a Facebook, Twitter, or LinkedIn account, you’re losing so many opportunities to get a better ranking, not to mention to establish a platform for a direct communication with your market.
• Mobile SEO. Considering how there is an increasing number of people who are now using mobile devices, such as smartphones and tablets, to access the Internet, your website should be accessible through mobile search engines too, such as Google’s.
• Multilingual optimisation. If you want to expand your business worldwide, multilingual solutions will make your site more accessible to international customers.
• Location-based referencing. Users will be provided information about local businesses or services.
• ECommerce solutions. These are services designed for eCommerce sites, which are meant to help boost relevant traffic and sales.

Which Is The Best?

If you are keen on knowing which is the best SEO service among the ones mentioned above, there is no definite answer to that. What is more important is what your website needs, what your marketing goals are, and what solutions can reach out to your market more. For instance, social media marketing might be the best approach for a company selling the latest gadgets, seeing how the market of a younger generation would spend more time in their social media accounts. Everything should be customized to your website’s needs. The best among these types of SEO service is also one that is in full compliance with the search engine guidelines and one that is developed ultimately for the users.

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Anyone involved with internet marketing or web site design and development must be aware of the necessity of keyword research. A keyword is the word or phrase that an individual types into the search bar in order to find the most relevant web pages. It is possible to have to allocate an hour or more for keyword research, depending upon the depth of keyword research the marketer, designer or developer wants to achieve. It can prove to be a time-consuming and harrowing experience, indeed.

There seems to be no exactly correct way to perform keyword research. Recommendations on how to do keyword research vary immensely, depending upon which “expert” you choose to consult. The primary consideration is what the marketer, designer or developer wants to accomplish with the keyword. Usually, it is for the purpose of search engine optimization (SEO). But again, the best way to achieve keyword SEO is different from so-called pro to so-called pro.

Numerous tools are available that can assist with the keyword research aspect of an internet project. Some of these tools are free of charge, others can cost up to a couple of hundred dollars. Most authorities will admit profuse use of the Google keyword research tool, a free tool available to everyone. The major drawback is that the statistics reflected with the Google tool relate to ad placement and are not necessarily useful to a marketer or site designer. The tool will, however, give the user sufficient information on the number of searches performed for a specific keyword in order that keyword research begins SOMEWHERE.

The Google keyword tool is easy for even a novice to use. The researcher need only type in the niche of his project, a keyword idea or the URL of a specific website. The tool will search Google’s database and provide the results. A good practice is to write down the top ten long-tail keywords that appear, ignoring the competition column. A long-tail keyword is a keyword that consists of 3 or more words (more like a keyword phrase). Then write down the top ten LSI (latent search indexing) keywords. The LSI keywords are the top 10 keywords that appear from the search, regardless of length, in order of relevance. It is a good practice to not only use ONE primary keyword to a density of at least 2%, but to utilize LSI keywords in the content to avoid keyword spamming while accomplishing improved results.

The next step in keyword research is to determine the amount of competition for each of the 10 long-tail keywords that were selected. To accomplish this, the researcher must individually type the keywords into the Google search bar and perform a search of the relevant web pages himself. He should write down the number of competing pages (the total number of results returned from the search) and also make note of the sites that appear on the first page. Since the objective of keyword research is usually to rank on Google’s first page, the page rank of the sites that already appear on page one must be taken into consideration.

The software tools that can be purchased can cut research time dramatically. Most are equipped with complex algorithms that will not only find the most relevant keywords, but also weigh the competition to determine what will be the most profitable keywords – all in a matter of minutes. Though some of these tools may be expensive, the money that can be saved because of the cost of time-spent may make the investment worthwhile, if the marketer, designer or developer has the intention of performing keyword research on a regular basis.

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In today’s world, internet and online marketing have become increasingly important for growing businesses, both big and small. The key to online marketing is your website and the key to gaining traffic and potential customers to your website is search engine optimization. Many people are not familiar with search engine optimization and know next to nothing about white hat, grey hat, and black hat SEO. This article will give readers a broad overview of search engine optimization as well as explaining the difference between white hat, gray hat, and black hat SEO.

To begin, search engine optimization affects how well your site ranks on Google and other prominent search engines such as Yahoo and Bing.

The first type of SEO is white hat SEO. White Hat SEO is basically a process where users try to increase their search engine optimization through honest techniques and by following search engines’ guidelines. This means creating an error free website that has a ton of quality and unique content that offers a valuable experience to visitors. Examples of White Hat SEO include writing articles for other sites in order to gain backlinks, guest posting on blogs in order to gain targeted traffic, and posting on relevant forums in order to receive backlinks. White hat SEO is a very time consuming process because of the quality, time consuming work that must be done manually by humans.

Secondly, and in complete contrast to white hat SEO is black hat search engine optimization. Black Hat SEO seeks to improve search engine optimization through techniques that are frowned on by search engines, or even considered illegal. Black Hat SEO wants to rank websites as quickly as possible. There are many different black hat techniques. One is keyword stuffing, which happens when a certain website includes a huge amount of keywords in an article in order to rank highly for that keyword. Another black hat technique is creating thousands of low quality or spam backlinks that link to your site in order to try and gain backlinks. Other methods include cloaking and hidden text.

Black HAT SEO is found attractive by many website owners because it is extremely cheap and if done right, can still work. The costs of black hat SEO are a mere fraction of the cost of white hat SEO. However, black hat SEO is risky and can get you demoted or even outright banned from search engines such as Google.

As you might have figured out, grey hat SEO is a mixture of black hat and white SEO. Grey hat SEO avoids or bends the guidelines that search engines have. Many website owners choose to engage in grey hat SEO because it offers a balance. You can quickly rank your website without being too risky.

I hope you enjoyed this article about white hat, grey hat, and black hat SEO.

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Wikipedia’s definition: “Back links, also known as incoming links, inbound links, inlinks, and inward links, are incoming links to a website or web page”. Source:en.wikipedia.org/wiki/Backlink‎

WHAT DO I MEAN BY “LINK PROFILE”?

I get asked this question every day. Put simply, a link profile is when someone or something goes through your entire website and creates a report based on your current link profile and portfolio of back links.

A link profile usually quantifies and evaluates the different types of links pointing to your site as there are many different content management systems and platforms that can pass you links.

SEO Providers tend to specialise in link profiles as it allows them to see what is happening with the website behind the scenes and because of that, it gives them the edge when it comes to creating online marketing campaigns.

SO WHAT ARE THE ELEMENTS OF A GOOD LINK PROFILE?

• A good link profile should include the following elements:

One way links vs. Reciprocal links: These are the two main types of back links that a website can have. One way means website A points to B and that’s it. Reciprocal mean’s that both point to each other. See figure one.

Studies show that reciprocal links still work but usually don’t work as well as one way links. Barry Schwartz from the SERoundTable:

“The overall understanding from the thread is that reciprocal links still work and work well. The issue comes up when you do it “excessively” where your links are coming from unrelated web sites and you are linking back to unrelated pages.” Source: http://www.seroundtable.com/archives/022388.html

• Back link relevance

How relevant is the website to yours? The easy way of understanding this would be to imagine a shop that sells toothbrushes. They wouldn’t want to purchase TV’s and sell them as their niche is toothbrushes. So if you have a website that is selling toothbrushes, you would want other sites that mention dental work pointing to you to keep it niche specific. This also helps search engines figure out what your website is about.

• Back link quality

I can’t preach this enough. Quality matters and it goes back to the old saying, “quality over quantity”. You only want websites that are trusted sources of information in the search engines eyes linking to your site. Many people believe it’s better to have a huge bunch of links pointing to your site, but these links could come from a variety of different places and have minimal value, whereas a website that is trusted by the search engine could have a much higher value if it links to your site.

This then leads into the next section:

• Bad link neighbourhoods

Avoid sites that just seem to spam links. You don’t want to be associated with sites that have huge amounts of outbound links. Think “less is more” principle.

Bad link neighbourhoods can really put your whole link profile in danger. I have had many web masters approach me and ask how to identify bad link neighbourhoods. The simple way of doing it is by asking yourself this question:

“If I owned this website, why would it link to this website?”

If the answer is “It wouldn’t” and you happen to find that it has a bunch of outgoing links to a wide range of different sites, there is a chance that Google will see this site as poor quality.

PUTTING IT TOGETHER IN A REPORT:

There are various tools out there that can help you collect this information. Tool’s like Ahrefs.com & MajesticSEO are two of the top tools for finding out information on a websites back link profile.

Because of this you can quickly generate reports and identify flaws within your back link profile. If you need help in doing this, don’t hesitate to get in touch.

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If you are looking into buying Search Engine Optimization services for your companies web site then you might be wondering how you make sure that you get good value for money, or don’t end up paying lots for it. There are a lot of companies out there who claim they offer affordable SEO services, but in fact don’t. There are only a few ways that you can be sure that you are getting the best value for money and this article will describe them.

Talk to other businesses and friends that you know have used SEO services before. Find out what companies they used and whether they considered them to do a good job for them. If you end up with a list or even just one company that you are told does good work then you are halfway there. You then need to find out how much they will charge for the work that you need to have done. You will need to compare that price to other companies to see if it is competitive and if it is you will know that you are getting a good service at a good price.

If you don’t know anyone who has had experience of using these companies, you will have to start from scratch with doing research yourself. Look into several companies and see what services they offer for what price. You will then get a good idea of what the average price is. Obviously there will be lots of companies that you could research and this could take you a long time so you will need to find other ways of narrowing your search. You might want a local company that you can go and talk to in person, or you might want a company who has a good reputation and has worked on SEO for large companies. Once you have looked into the services they offer and at which prices you will be much better informed and able to make a better choice for an affordable SEO service.

There is software that you can buy that will allow you to do some of the work yourself instead of buying in the services from a company. This means that you will have to do more of the work yourself and take time away from making money for your business. Sometimes this is a false economy as the money you will have to pay someone else to do this could be less than you will have earned, if you were working in your business rather than trying to submit your website to search engines. If you have some experience in this area then it can be worthwhile doing it yourself, but for most people this isn’t an affordable solution.

So you can see that there are ways of getting an affordable SEO service, but it will take some hard work. Unless you can find someone who can recommend a service to you, you will have to look at lots of companies and see what they offer for which prices. Always make sure that they are able to give you testimonials from companies they have worked for before so that you know that the work they do is something you will be happy with.

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