On the 29th March, we will be running a unique mastermind where a selection of companies from across the North East will come and learn a little about SEO and how they can improve their website so it has a great presence online. We have teamed up with Ready Salted, they will be providing insights into GDPR and what it truly means for your business/website moving forward.
Monday – North East Marketing News Round Up
Each week we will be doing a marketing news round up for the previous week. Starting 22nd August 2016, we will be publishing a blog post once a week summarising the latest news within the region. As the North East is becoming a central hub for marketing and tech start-ups.
LinkedIn has been acquired by Microsoft
Wow, it has been an exciting day indeed for the founders and stock owners within LinkedIn. Stocks have soared over 47% as Microsoft has now purchased LinkedIn for an astonishing 26billion dollars, but what does this mean for the average joe or business.
It definitely means we can expect to see more implementation of Microsoft/Bing ads in the future. The question is; will it improve upon the advertising platform or will it make it more of a pain.
If you want to find out more about GetMediaWise click here.
Happy New Year – A Delayed Post
You may have realised we are now three months into the new year 2016. We have been so busy ranking websites and developing internet breaking idea’s that we have forgotten to update our website in this period. This is the first chance we have had to update our blog.
What we have been doing:
- Working on our local ranking strategies and coming up with a system that works.
- Creating an international ranking strategy that will work across the board.
- Having more content wrote.
- Website development projects.
- We are also working on some custom theme projects that we will be launching soon.
What is to come?
I am busy working on a local SEO training course for small businesses. It will be a monthly subscription process; I will log in and update the latest techniques and strategies that I have seen working while working on our local sites.
What’s the benefit to you? Well, a lot of smaller business don’t have the income to support a £500 per month spend on an online marketing campaign for six months. You gain the control to do what we would be doing within that budget within your own time; you could even have your staff login and do this.
Updates leading us into the New Year.
It has been quite some time since we have updated this website. In the next few weeks, you will see some major updates happening we will be going through the entire website and working through all of the content and designing a whole new theme that will make it easier for you to read.
As well as introducing our new logo/style. We will be doing a big push in our local strategies in 2016 and will be aiming to take on four clients every week within local niches up and down the country. Helping all types of businesses achieve online success.
Stay tuned for updates to our social media case studies and some general case studies we will be launching in the new year. As well as some webinars.
We hope you have an amazing Christmas & a wonderful New year.
Read more of GetMediaWise at https://www.getmediawise.com/
Our Talk At The North East Expo
I would like to thank the big crowd of people who came to listen to our talk at the North East Expo. I apologise again for any coughing, spluttering or croaks that may have occurred.
If you were sat at the back and didn’t quite see the presentation please click the following:
Also if you didn’t receive our SEO Cheat Sheet then please feel free to download it here.
We will be looking to take part in some more talks in the future. If you would like to sign up to our mailing list then please feel free.
Know more about GetMediaWise at https://www.getmediawise.com/
Your Site Could Be In A State Of Emergency – Mobile Update Incoming
Do we suspect a mobile update coming soon to major search engines? Over the past few weeks users have been seeing significant changes in search rankings with regards to mobile search.
Google’s own Jon Mueller was asked about an algorithm update in one of his Google+ Hangouts, he stated that it was not related to a Panda or Penguin refresh, which means it could be some form of new algorithm.
The cherry on the cake was where Google has been sending out warnings to webmasters whose websites were not mobile-friendly and asking them to update their site.
Users suspect the mobile update to be launched around 20th April 2015 so if your website is still not mobile friendly then please wake up and smell the roses and act. It takes very little time for a standard sized website to be converted into a responsive site, making it friendly for all devices.
If you have seen a drop in mobile traffic since the 24th January 2015 then it would be worth checking to see if your website is mobile friendly and if it is not, then act now.
Check more of GetMediaWise https://www.getmediawise.com/
Things To Be Aware Of When Looking For A Search Engine Optimisation Specialist
Since the 90’s, a growing number of people have been turning to the Internet when seeking out business. So if your business is online, regardless of how good your website is, if it is not well optimised – then you aren’t getting a lot of traffic. Web traffic is the lifeblood of your online business. You need customers in your online shop in order for it to be profitable, the more customers you have the better it is for you. This is where hiring an S.E.O specialist comes in handy, they can help direct all that precious traffic towards you and your brand.
Unfortunately with the rise in need of S.E.O services there has also been a rise in the number of poor quality search engine optimisers, who instil a sense of mistrust among business owners through their bad practices and dangerous techniques.
It’s important to have the right idea of what you want out of an SEO Specialist. You should not be coming toward the situation with the intent of just paying for somebody to do optimisation work. You should look at it like you are hiring somebody who understands your business to help push your online presence; you should consider them an employee of your company, somebody who is focused on making it grow online.
Your online goals should always be to aim for the first page, as a percentage, almost nobody goes to the second or third page of Google to seek information, as people have begun to trust Google to deliver relevant information. 60% of people will find what they are looking for in the first 3 websites on the search engine ranking page and will cease their searching.
When you have the initial discussions with your chosen SEO provider make sure you both understand what keywords you plan to go ahead with. Many times going after the big fish keyword is not the smartest idea. These keywords can take a LOT of money to rank highly for and might not always provide the return on investment you’re looking for. There are plenty of smaller keywords that are longer tail that can make money for you too and any good SEO provider will know this.
Guarantees are a myth in the SEO game; any search engine optimiser who tries to sell you this fantasy is probably taking your bank account for a ride. Search engine optimisation by default is a breach of googles terms and conditions so there is always the risk of having a negative affect on your website. However that being said a good SEO professional would minimise this risk by using the quality over quantity metric. Quality backlinks from strong websites related to your niche that do not spam, is far more important than having 1000’s of backlinks from unrelated spammy link farms.
Have a good idea of what your S.E.O provider will be doing for you, there are many ways search engine marketers will boost your online business. The two main forms are on-page SEO and off-page SEO. On-page SEO is the practice of tweaking your websites content and structure to provide better consistency for your keywords through your website and making it easier for google to crawl your pages. Off-page SEO is anything that does not directly happen on your website, for example getting backlinks in the form of blog comments or guest posted articles.
The main things that will tip you off to a good SEO rather than a bad SEO are. Their interest in your business is key, a good SEO will want to have a discussion with you about your goals and will do extensive keyword research on your niche to see what you can realistically rank for. A bad SEO will reveal himself quickly by being very short on the conversation front. Generally they’ll ask you for 3 keywords you want to rank for and the URL for your website. This is an indication that they’re just in it for the money and they will sign you up to some sort of software that will just scan the Internet for unrelated spammy websites to give backlinks.
The information I’ve provided should be sufficient enough for you to choose between your SEO providers, make sure you’re getting what you pay for.
Learn more of GetMediaWise https://www.getmediawise.com/
A Superb Article by Harvard Business Review
An interesting article in the Harvard Business Review on how to better motivate people. The piece suggests that Maslow’s Hierarchy of needs is outmoded and whilst your basic needs, food and somewhere to live, although they are nice to have, are not key drivers when it comes to getting the job done.
Researchers have found that more powerful influencers are in fact autonomy, relatedness, and competence – ARC.
The core message is mind your language, or in other words, ensure that what you or your company say is aligned with ARC.
Now just before you go crazy and tear into your website, why not contact us and let us help you to ensure that your message touches the hearts and minds of your employee’s and your customers.
Read more of this at https://www.getmediawise.com/
GetMediaWise move into a brand new office
GetMediaWise, a leading online marketing and SEO company, based in England, has moved into a new office in Newcastle Upon Tyne. For the past five years we’ve been a major competitor in the North East and with further expansion into Newcastle, we look to compete to be number one. The new office is situated in the Cobalt Business Exchange (CBX), a 120,000 sq ft independently serviced office.
By opening an office in Newcastle, we will continue at the same level of quality service whilst also building new relationships. Moving forward, the expansion also targets the development of company growth whilst maintaining its fundamental focus on close customer relationships.
We are off to Google HQ in London!
Karl Hudson and our new intern, James Roberts, are off to Google HQ in London to give a presentation to 15 different company founders. The presentation is about the benefits of SEO and PPC and how effective both can be on limited budgets.
We will post some photo’s from the event later on today.
Learn more about GetMediaWise https://www.getmediawise.com/
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