Facts About The River Tyne

river-tyneThe River Tyne is located in Northern England and flows over 100km (62 miles) of land into the North Sea just below Newcastle. The river forms near Hexham when the confluence of the North Tyne meets the Rede tributary and the South Tyne. Its northern part originates from an area close to the Scottish border beside Kielder village. The South Tyne originates in the hills of Alston Moor in Cumbria. All the way from Wylam, the Tyne River forms the boundary marking Northumberland and Durham counties. It crosses an area of coal and for the last 23 km (14 miles) it forms a tidal waterway.

The History

Since 1850 it has been maintained by the Tyne Improvement Commission which has done dredging on its lower side. The commission has also done construction and improvement of the river entrance. There is a historic crossing from Gateshead to Newcastle along Tyne just 16 km from its mouth. The river transported coal for about six centuries and the estuary is now filled with industry and big communities that make the Tyne and Wear metropolitan region. Nevertheless, its greater expense moves through unspoiled countryside. A greater part of the Tyne basin is found within the Northumberland National Park.

The Tyne Catchment covers 100 square miles with over 860 miles of waterway. About 100 miles of the waterway has fish and as new beats come along, there arise more opportunity to explore the river even further.

In the past two decades, the Tyne it has shown its true colors by giving anglers the opportunity to involve in fishing which reached its highest level in 2004 when over 4000 salmon and 2000 sea trout were caught. A counter placed at Riding Mill on the major Tyne about 30,000 catches may be seen ascending the river annually and this shows that there are enough to be caught still.

Today!

People living around the river have made good use of it so far and this is evident in the system at Kielder Water, the biggest reservoir located at the head of North Tyne all through Hadrian’s Wall. There are mines in the South Tyne valley all the way to the city and the ship building of the Tyne Estuary. This feature offers the Tyne, the unique character it has been known for and hence the reason why it continues to attract tourists from all over the world. Archeological finds established that beavers and moose were once many on the banks of the river and today some of the rare species of wildlife have made the river catchment their home. The South Tyne, which was once filled with metal mining, is now a favorable environment for plants which use the metal deposits as their food.

The Tyne River is cared for by the Ty Rivers Trust who looks after its catchment. The trust is doing all in their powers to make the Tyne be recognized for the environmental excellence achieved thus far. In a period of two decades, the river has gone from being threatened by industrial pollution to being the best river in England. Its waters are full of many creatures and this is a clear indication of how pleasant it has become.

Why Focus on Social Media for Your 2015 SEO Campaign

Why Focus on Social Media for Your 2015 SEO Campaign

seoowlIn 2010, social media signals are among the important factors that affect a website’s ranking in Google, according to Matt Cutts. This meant that the more likes and followers you earned in your social media account, the more chances you’ll have of rising in the search results. Search engine optimisers, inbound marketers, and other marketing people put more emphasis on gaining a wider following on social media, even buying some followers in the process. However, a significant change happened in January 2014, when Cutts officially announced that Google no longer considers the social signals. This means that you have to change the direction of your SEO promotion too, if you were initially focused on social media.

Cutts said that Twitter and Facebook pages are already considered as regular web pages in the search engine index. They will send bots to crawl it and take the results into consideration to come up with the appropriate search results. However, the constantly changing number of followers and likes on these social media platforms makes it even more challenging for Google and other search engines to keep up with the changes and consider them in the search results ranking. Instead, they just study the on-page elements of the pages that they can crawl.

Now, you don’t have to focus as much on the followers and likes on social media. Instead, you should put all your effort into optimising your website and posting on the sites regularly. These are the social signals that are picked up by the search engine bots. The more crawl-able content you have, the more authoritative that social media page will be and the higher you will rank in the search results. We can help you figure these things out. We can also change your social media profile to include a keyword-rich description or bio and increase your rankings even further.

You’ll know whether the social media aspect of your SEO campaign is working if you type your company name in Google and notice how the search results will also include your Facebook, Twitter, Instagram, and LinkedIn profiles. If you want to cater to the people who are already curious about your company, improving your online visibility through social media would pay off.

Creative ideas to boost your social media marketing

Creative ideas to boost your social media marketing

Boost Your Marketing With Social Media

To some people, the concept of social media marketing can be likened to rocket science. However, it really isn’t that difficult to come up with creative ideas that will boost your social marketing. The following are some suggestions.

 

Social media contests

People like winning. Create a chance for them to win. Introduce a social media contest where consumers have to guess what a particular object is. Provide a kind of reward to increase motivation. A beer company once posted a picture of one of their 20 beers in a clear mug. They asked the audience what type of beer it was and said the right answer would win a free 6 pack. They told their consumers that a hint was on their website and then provided the link. This gave the business two unique advantages: free traffic and a boost in their online following.

 

User Based Decisions

Your business makes decisions every single day. What products do you need to stock? How many hours will that take? Should you introduce a new product or service? You probably end up making these decisions without thinking to ask your consumers. What was the most important lesson you learned in your marketing class? Listen to the consumers. Social networks such as Facebook, Google+ and twitter are great platforms to interact with your consumers. Post a picture and ask them what they think. The thrill is even greater for them when there are 2 or more products to choose from. You can start with something simple like ‘red vs. white’ and see what your consumers say. They like to be involved in this kind of decision making.

 

Caption this…

This one is a fun way for your consumers to begin interacting with you.  You can post a picture related to your business and tell fans to post the first thing that comes to mind. Adding a little motivation like ‘the funniest comment will win a free T-shirt’ can also boost your following. At the end of all of it, you will end up with a fun game that involves all your consumers and keeps them interested enough to watch out for the next ‘contest’.

 

Promotional contests encouraging people to ‘share’ or ‘retweet’

When a business comes up with a new product, one challenge is to find ways to get the word out about the product. Most businesses know that there is no better way to do this than to get a good recommendation. This is where sharing and retweeting comes in.

You can tell your consumers to post a status related to the new product. The most shares or retweets will get free tickets to that event you’re hosting this weekend or a free gift voucher. Your consumers will tell their friends to help them win the contest thus making their friends curious about what your product is about.

These are just some of the ideas your business need to put into good use on your social media platform. If you look closely, you will see that these ideas require no finances on your part (except maybe buying a T-shirt or that gift voucher we mentioned). Get your creative juices flowing and come up with interesting ideas as well. The goal should be simplicity and increasing your online followers.

Are There Any Web Design Firms in Croydon

Croydon does not only house high rise buildings and prominent company buildings such as the Nestle Tower, it also houses web design companies, which you can categorize from A to Z. With the changes the world is experiencing, Croydon is not falling behind.

Web Design has set the trend in online business. Almost every company you know of has set a website. Web design is very popular as it gives small companies the opportunity to appear bigger in the eyes of their target audience. With the rise of social media, the internet has become the playground of businesses, both big and small. If you are planning on setting up a web page for your business, you might just find what you are looking for in web designers based in Croydon.

There are different shops and department stores sprouting in the face of Croydon. As you can see, the business industry is very cut-throat. Many businesses come and go. One way of protecting your company from extinction is by establishing a web page for your company. A web page, created by web designers, can help your company exposure, availability, and credibility. Contact your local web design firm in Croydon, and seek professional help. Set up an online shop and make your products and services available in just one click. Making your services and products available online gives you a fighting chance to survive in the already bloody ocean of business. Investing in web design is a wise step for you to take. So, start jotting down your web design idea, search for web design firms available in Croydon, and push those buttons on your telephone.

Every nation, and every country, has never been the same. Everywhere you look, and every turn of your head, what you will see is a change ñ from dirt roads to pavements, from simple poster to a professional web page. These changes are brought to you by modern technology. And as long as technology continues to progress, you will continue to experience change.

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Ecommerce Design and Usability

Ecommerce design and usability factors have an extraordinary impact on the success or failure of a webpage. Optimizing your ecommerce site according to best usability and design standards is a must for all entrepreneurs thinking of jumping on the bandwagon with an online business. Here are a few tips and guidelines on ecommerce usability and design.

Perfect Design in ecommerce:

Ecommerce design is not all about fancy eye-catching colours, layouts; Instead it should be something that shows your visitors how professional and high quality your services/product are/is. If your visitors don’t understand what you sell and cannot figure out how to use your page to find out then they wont spend anything. It is also highly important to develop and design your ecommerce site focusing on SEO factors because more searches means more sales which mean more earnings. Some other key factors to keep in mind are:

  • Categorise products
  • Use easier navigation system
  • Recommend related products
  • Use breadcrumbs
  • Provide internal searching facility
  • Test cross browser compatibility

Usability Practices that Build Trust:

Trust plays a vital role in ecommerce. If visitors don’t find your site to be a trust worthy legit site, then you will never be able to generate profit through ecommerce. Use the usability practices that help establishing trust in market and have already been through trial and error:

  • Provide your real and available contact info
  • Use logos, Trustmark’s and security badges of your payment methods in your shopping cart to make them more trust worthy.
  • Disclose all hidden costs; return ability issues, security issues, shipping costs and others.

Best Usability Practices in Checkout:

Checkout process affects the actual number of sales in ecommerce. If you can make the checkout process simple and quick to use then visitors will more be more likely to buy from your site. Sometimes complexity and confusion in this process create barriers for customers. So, always try to adopt the best checkout process practices such as:

  • Let them purchase without registration
  • Show a confirmation page before they submit the order
  • Break up the checkout process into number of easily understood steps
  • Show order details with each and every cost associated with it
  • Show easily visible and understood checkout button and shopping cart
  • Don’t ask for unnecessary information

Ecommerce Design Factors – Layout Trends:

You must make an appropriate layout for your ecommerce site. The trendy ecommerce layouts have content, rich and longer homepages with fixed headers. Another big issue is responsiveness. Now we are seeing more and more visitors using mobile devices and tabs to access ecommerce sites. So, make sure that your site is responsive in nature so that anyone can get the actual layout of your site using whatever device they have. Some other factors that are an absolute must for the current trend are:

  • Larger visual elements
  • Social media badges
  • Product comparison section (if needed)
  • Promo products section

Well, there are lots of them. But you must keep an eye on the market as with everything in the world evolution is prominent online. Here comes the issue of flexibility in design and usability. Make sure when doing changes that your ecommerce design is easy enough to readjust effectively at any time. Also keep continuity on the standard of usability of your ecommerce site. This will ensure that customers you already have will not be startled by changes and it is still a comfortable way for your visitors to surf your page.

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Affordable Website Design

In the age of technology that we live in today it has become essential for each and every company to have a web presence. This is to effectively market one’s products and services. Even individuals now have their own websites. But if you run a business or an organization, then you will definitely need to have a website to create awareness about your services, or risk not making anywhere near as much potential customers and profit as you could be making.

To create a website doesn’t need to be taxing on your wallet, with only a little money on the Internet you can go a long way. You have a few affordable web design options. Even if you are not technology literate or you just don’t have the manpower to develop your website online, you can always hire the services of a reputed design firm to take the heavy load of your hands. However, you cannot just pick a company and let them take over the design phase for you. You want to do some research and use a few important criteria that I will go on to explain to you now.

First of all, check to see that the company you are interested in has a nice back catalogue of clients who they have created websites for. Go through this catalogue to see the quality of their work. See if there style matches what you are looking for and see if you they have made websites for any companies that have similar products or services as your own. This will give you an idea of how your website will turn out when they design it for you. So, research is key. Make sure you have checked them out before deciding on hiring them or not.

Secondly, when the Internet was still in its infant phase. Companies charged fortunes for a simple little website. Now it has all changed. You want to find a company that charges a reasonable price for the services. Usually companies that charge you outstanding amounts will also try to squeeze as much more out of you as possible.

Finally, choose a company that will give you a free quote for their web services. Some companies may not have a price on hand and you want to avoid these services. Go for a company that is transparent and is ready to give you a free quote for their services right from the start.

There are lots of different website design services out there, but not all of them would be up to your standard. Some might be well known companies and well respected, this means they could charge heavily for their services. Others may provide services at a reasonable rate, but their quality may be lacking severely. Therefore use this simple criteria to choose a business that is not only established, well reputed and will carry out your web design needs, but will also match the budget you have set. Select a company with a good back catalogue, which can provide a free quote for an affordable web design service. This will help you to find the balance between quality and cost. Therefore getting you a professional looking website at a price that makes your wallet smile.

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