If you are new in the field of SEO writing, here are some guidelines for you to jump start your career:
Before Writing
Before you start on anything, you should ask yourself why you are writing the article. You should be clear about your reason and be definite. You don’t want to confuse your readers because your article is also confusing. Additionally, you should know whom you are writing. It is very important because in knowing your targeted audience, it will be easier for you to conceptualize the content of your article, and how to approach your readers.
Your Resources
Know what your target market wants and what they are looking for online. You can easily hit the search buttons on search engines to gather information on what makes your market niche tick.
Make sure that your resources are reliable. You don’t want to be misled. Make sure that the case studies and polls you are using are from certified educational institutions or authentic private companies. Additionally, learn what strategies are used by high ranking websites pattern your strategies with it. However, make sure that you are not duplicating.
Dig your fingers on SEO forums. They can provide you insights and information on the latest trend online. Experts frequent these forums to discuss tips and tricks on search engine optimization. It is a great place for you to start with.
Keywords & Key Phrases
Every industry has its own keywords and key phrases. Do your research. Your keywords are your bait to catch the attention of your potential customers. You and your employer should agree upon the keywords you should use. This way, you are sure that the words and phrases you are using are still aligned to the business.
The Content
The main goal for your content is to be informative and of great value to the customers. The most important thing is to make your content unique, simple, informative, and comprehensive. Always remember that you are writing for your readers, your potential visitors, and the products and services you have to offer. Additionally, make sure that you write your article to give search engines information so they can properly index you in the right category. As a whole, your content should have customer focus and should be friendly with search engines.
Content Mood
The content of your article should convey a “feel good” atmosphere. It is very important that your customer’s emotions are taken care of. Make sure that you are writing in a good mood as this will be reflected on your content. Involve your customers in your article by using personal articles like “we”, “us”, “you”. It is very important that you establish a connection with your customers.
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